Results 71 to 80 of about 1,353,563 (311)

Strategic Marketing Management in the Nigerian Oil and Gas Industry:a Theoretical Framework [PDF]

, 2011
The purpose of this paper is to review the literature on strategic marketing management .. This study adopted a expost facto research methodology to examine the strategic marketing management literature in an attempt to attain their desired level of ...
Akinyele, S.T.
core  

Personalised service? Changing the role of the government librarian [PDF]

, 2007
Investigates the feasibility of personalised information service in a government department. A qualitative methodology explored stakeholder opinions on the remit, marketing, resourcing and measurement of the service.
A. Fricker, A. Strauss, B. Dempsey, C. Gray, C. Penzhorn, C.A. Olson, C.L. Shamel, C.S. Scherrer, Chartered Institute of Library and Information Professionals, Healthcare Executive Advisory Group, D. Barreau, D. Haynes, E. Hyams, E.E. de Saez, F. Ryan, G. Cribb, I. Owens, J. Finney, J. Konieczko, J. Krarup, J. Matthews, J. Miller, J. O'Connor, J. Palmer, J. Parry, J. Strand, K. Taylor, Katherine Taylor, L. Claggett, L.X. Besant, M. Cumming, P. Curtis, P. Gershon, P. Levay, R. Heseltine, R. Poll, S. Court, S. Thornton, Sheila Corrall, T. Aguado   +38 more
core   +3 more sources

A Concept of a Digital and Traceable Manufacturing Documentation Based on Formalized Process Description Applied on Composite Aircraft Moveable

Advanced Engineering Materials, EarlyView.
The documentation of component manufacture has become an essential part of today's production processes, especially for the analysis and optimization of production or component design with regard to structural performance, economic efficiency, and sustainability.
Björn Denker, Dominik Delisle, Christian Krombholz, Martin Rädel, Frank Dressel   +4 more
wiley   +1 more source

LEVERAGING STRATEGIC ORIENTATIONS IN ACHIEVING A COMPETITIVE ADVANTAGE AMONG MSMES: A CROSS-COUNTRY MARKETING ANALYSIS

Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
This study aims to understand the extent to which market orientation, learning orientation, and entrepreneurial orientation contribute to the marketing performance of micro, small, and medium enterprises (MSMEs) in Indonesia, Australia (Perth and ...
Keni Kaniawati, Andhi Sukma, Desy Oktaviani   +2 more
doaj   +1 more source

Direct marketing of beef in organic suckler cattle farms: economic results and impact on breeding system management [PDF]

, 2008
In response to the bovine crises of 1996 and 2000, and also to the poorly structured organic beef market chain, direct marketing of beef to consumers by the farmer has developed.
Ingrand, Stéphane, Limon, Mathilde, Veysset, Patrick   +2 more
core   +1 more source

Harnessing Fungal Biowelding for Constructing Mycelium‐Engineered Materials

Advanced Engineering Materials, EarlyView.
Mycelium‐bound composites (MBCs) offer low‐carbon alternatives for construction, yet interfacial bonding remains a critical challenge. This review examines fungal biowelding as a biocompatible adhesive, elucidating mycelium‐mediated interfacial mechanisms and their role in material assembly. Strategies to optimize biowelding are discussed, highlighting
Xue Brenda Bai, Xinrui Sarah Niu, Zhao Qin   +2 more
wiley   +1 more source

Marketing Performance of Traditional Batik in Yogyakarta Based on Entrepreneurship Orientation and Environment Factors [PDF]

Management and Economics Review, 2017
The purpose of this paper is to analyze the entrepreneurship orientation and environment factors that influence to improve the marketing performance of traditional batik.
Lusi SUWANDARI, Yuyus SURYANA, Yuyun WIRASASMITHA, Sutisna SUTISNA   +3 more
doaj  

Enabling Digital Continuity in Virtual Manufacturing for Eco‐Efficiency Assessment of Lightweight Structures by Means of a Domain‐Specific Structural Mechanics Language: Requirements, Idea and Proof of Concept

Advanced Engineering Materials, EarlyView.
This article presents a solver‐agnostic domain‐specific language (DSL) for computational structural mechanics that strengthens interoperability in virtual product development. Using a hierarchical data model, the DSL enables seamless exchange between diverse simulation tools and numerical methods.
Martin Rädel, Andreas Schuster, Felix Schoenitz, Jean Lefèvre   +3 more
wiley   +1 more source

Absorption capability and aggressive marketing strategy in improving marketing performance

Jurnal Ekonomi dan Bisnis
This study explores absorptive capacity on SMEs marketing performance through aggressive marketing strategy as a mediating variable. The study's novelty lies in developing an empirical model that proposes an aggressive marketing strategy to bridge the ...
Tumpal Pangihutan Situmorang, Intiyas Utami, Mansyur Abdul Hamid, Jony Oktavian Haryanto   +3 more
doaj   +1 more source

Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan [PDF]

In this project an attempt has been made to demonstrate a positive relationship between marketing capabilities and Strategy using Porters framework and corporate performance in an emerging/developing market of Pakistan.
Afzal, Sarwat
core   +1 more source