Results 41 to 50 of about 1,339 (110)

The Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs

Annals of Applied Sport Science, 2018
Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research
Jabar Seifpanahi Shabani, Hassan Gharehkhani, Fakhrozaman Naderi   +2 more
doaj  

ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY

Вестник университета, 2017
This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are ...
D. Manukyan
doaj  

A Joint Effort

Pennsylvania Libraries: Research & Practice
This case study details a semester-long research project using an embedded information literacy instruction (ILI) approach using a two-part library instruction series.
Emily Lauren Mross, Darrell Bartholomew
doaj   +1 more source

Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention [PDF]

Marketing Libraries Journal
Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from
Elizabeth Fowler, Wendy G. Pothier, Donald Dow   +2 more
doaj  

Creating a Marketing Plan with a Marketing Team of One

Marketing Libraries Journal, 2018
For librarians with little or no marketing experience, marketing plans can be daunting and overwhelming. However, they are not as difficult as they may seem.
Carrie Girton
doaj  

Hooking your Audience: Tailored Instruction Marketing

Marketing Libraries Journal, 2018
Reaching a targeted audience is the crux of any good marketing plan, but selecting the right strategies can ensure one’s message is heard. In 2016, Georgia State University Library, Dunwoody Campus, adopted a new approach toward faculty outreach via a ...
Karen Doster-Greenleaf, Amy Stalker
doaj  

Marketing Plan

The Business & Management Collection
This deliverable will document the ongoing development of the marketing plan as outlined in section 22b in preparation for the consolidated business plan Updates will be due at months 121824 This will be the responsibility of partner ...
openaire   +3 more sources

Ética no Marketing: ação isolada ou do negócio?

Ethics in Marketing: isolated action or business?

Ética en el Marketing: ¿acción aislada o del negocio?

Revista Brasileira de Gestão De Negócios, 2004
RESUMOEste artigo, sobre a ética no marketing parte do pressuposto que a mesma não existe se ela não estiver inserida na ética dos negócios. Não pode ser entendida e definida como uma área de estudo acadêmica de forma desvinculada da ética dos negócios ...
FILHO, Miguel Arantes Normanha
doaj  

Marketing plan as a tool in marketing management process

Nowoczesne Systemy Zarządzania, 2014
Alicja KRZEPICKA
doaj   +1 more source

Some of the next articles are maybe not open access.

Related searches:

Marketing Plans or Marketing Planning?

Business Strategy Review, 1991
The standard textbook model of marketing planning starts with strategic analysis, leading to marketing objectives and strategy formulation, action programmes, implementation, and control. The empirical study reported here suggests that while many practitioners apparently aspire to use this model, few use it as prescribed.
openaire   +1 more source