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Hospitality marketing: Principles and practice (2nd Edition) [PDF]

open access: yes, 2011
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.Part A: Introduction: Introduction to hospitality marketing; Part B: Pre ...
Bowie, David, Buttle, Francis
core  

Low Incidence of Relapses After Vaccination in Anti‐Aquaporin‐4 Antibody‐Positive NMOSD

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Patients with neuromyelitis optica spectrum disorder (NMOSD) may experience increased signs and symptoms of their underlying disease when vaccinated against meningococcal disease before receiving complement component 5 inhibitor therapies. This retrospective analysis indicated an overall low relapse incidence (mean [range], 3.3% [0.7%–10.6 ...
Sean J. Pittock   +4 more
wiley   +1 more source

Marketing Plan sebagai Upaya Pencapaian Strategi Pemasaran Perusahaan Jangka Panjang [PDF]

open access: yes, 2011
Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion.
Triastity, R. (Rahayu)
core  

Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin   +11 more
wiley   +1 more source

Plan Management: Issues for State, Partnership and Federally Facilitated Health Insurance Exchanges [PDF]

open access: yes, 2012
Examines the state's plan management function of insurance exchanges under federal healthcare reform, including overseeing the licensing and solvency of plans, network adequacy, benefit and rate review, marketing and regulation, quality ...

core  

Mandarin Oriental, Las Vegas: Building a unique brand in a unique city

open access: yes, 2010
A marketing plan tailored toward the Mandarin Oriental, Las Vegas. The hotel’s performance has struggled along with the other two hotels at MGM Resort’s CityCenter venue since its opening in December, 2009 with lower than expected business levels ...
Grieve, Garren
core   +1 more source

Diagnostic Use of Testing for Novel Murine Autoantibodies for Sjögren Disease in the Rheumatology Outpatient Setting

open access: yesArthritis Care &Research, EarlyView.
Objective The goal was to assess the diagnostic performance of three novel autoantibodies (NA) for Sjögren disease (SjD) by comparing NA prevalence in patients with SjD, other autoimmune rheumatic diseases (ARDs), nonspecific chronic sialadenitis (CS), and controls.
Chadwick R. Johr   +5 more
wiley   +1 more source

A proposed marketing plan to market clothing products with high design and quality through electronic marketing and various influencers

open access: yesMaǧallaẗ Al-Turāṯ wa Al-Taṣmīm
E-marketing via the internet has become an essential tool for achieving marketing objectives, provided that proper research and effective execution are applied. It is considered one of the most efficient and cost-effective methods compared to traditional
A proposed marketing plan to market clothing products with high design and quality through electronic marketing and various influencers
doaj   +1 more source

PLANO DE MARKETING: UM OLHAR MAIS ACURADO SOBRE A ADOÇÃO EM INSTITUIÇÕES DE ENSINO SUPERIOR BRASILEIRAS

open access: yesRevista Gestão Universitária na América Latina, 2013
The aim of this study is to analyze the adoption of a marketing plan in universities of southern Brazil, held an exploratory-descriptive research, using qualitative and quantitative approaches and statistical procedures, applying multivariate analysis ...
Giancarlo Gomes   +2 more
doaj  

Non-profit Health Care Services Marketing: Persuasive Messages Based on Multidimensional Concept Mapping and Direct Magnitude Estimation [PDF]

open access: yes, 2008
Persuasive messages for marketing healthcare services in general and coordinated care in particular are more important now for providers, hospitals, and third-party payers than ever before. The combination of measurement based information with creativity
Hall, Michael L.
core   +1 more source

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