Results 241 to 250 of about 182,226 (253)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

The Chief Marketing Officer Matters!

Journal of Marketing, 2015
Frank Germann, Peter Ebbes, Rajdeep Grewal   +2 more
exaly  

Assessing Performance Outcomes in Marketing

Journal of Marketing, 2016
Constantine S Katsikeas, Neil A Morgan, Leonidas C Leonidou   +2 more
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Journal of Marketing, 2014
Bernard J Jaworski
exaly  

From Marketing Mix to Relationship Marketing

Management Decision, 1994
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing, 2016
Venkatesh Shankar, MirellaHP Kleijnen, Suresh Ramanathan   +2 more
exaly  

The Antecedents and Consequences of Customer-Centric Marketing

Journal of the Academy of Marketing Science, 2000
Arun Sharma
exaly  

Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Journal of the Academy of Marketing Science, 1995
exaly