Results 31 to 40 of about 1,397,562 (173)

Calidad de la Relación Universidad-Empresa en una Universidad Pública de Colombia

open access: yesJournal of Technology Management & Innovation, 2018
El presente estudio tiene como objetivo identificar el papel de la función de marketing en los procesos de transferencia tecnológica universitaria, mediante la definición de hipótesis fundamentadas en el conocimiento científico del marketing y basadas en
Silvana Janeth Correa Henao   +2 more
doaj   +1 more source

Efecto del marketing relacional y redes sociales en la satisfacción de universitarios

open access: yesJournal of Technology Management & Innovation, 2023
The study aims to analyze the effects of relational marketing and social networks on the satisfaction of university students. The research focuses on two academic activities: administrative procedures and academic communication. A theoretical model based
Mayra Ortega-Vivanco   +2 more
doaj   +1 more source

Muralismo como encargo participativo: Holografía de lo (in)visible en comunidades a’i cofán de la selva colombiana

open access: yesAnthropology of Consciousness, Volume 37, Issue 2, Fall 2026.
ABSTRACT When mural art in indigenous communities is commissioned as a participatory project, several methodological, epistemological, and aesthetic questions arise. This text proposes a horizontal and investigative approach to what we can simply call ‘muralism in the A'i Cofán community context,’ not as significant works executed in communities, but ...
Daniel Alberto Restrepo Hernández   +2 more
wiley   +1 more source

Desarrollo del marketing relacional en España [PDF]

open access: yes, 2000
El objetivo de este artículo es el de analizar el grado de desarrollo y aceptación del enfoque de marketing relacional como paradigma emergente en el ámbito de la Universidad española.
Martin Armario, Enrique   +1 more
core   +1 more source

La Venta Relacional: una Aplicación en Tiendas de Electrodomésticos Minoristas

open access: yesCiencias Económicas, 2008
El presente trabajo se centra en la venta relacional como un nuevo enfoque de ventas que emerge fundamentalmente por los grandes y profundos cambios que atañen al mundo de los negocios. Por tanto, en la venta personal se está prestando una mayor atención
Walter Miguel Costa, Inés Küster
doaj   +1 more source

A estrutura intelectual do campo científico de marketing de relacionamento: proposição de novas avenidas de pesquisa a partir de uma revisão sistemática

open access: yesConsumer Behavior Review, 2021
O objetivo deste artigo é analisar a evolução e a estrutura social e intelectual do campo científico do marketing de relacionamento/CRM e desenvolver uma agenda de pesquisa.
Yuri Enes   +3 more
doaj   +1 more source

Fluid Toxicities: Violent Affective Ecologies in Cartagena, Colombia

open access: yesAntipode, Volume 58, Issue 5, September 2026.
ABSTRACT Water is at the centre of climate change emergency concerns in coastal cities. It constitutes here a fluid entry point to investigating the socio‐ecological politics of toxicities for residents dwelling with and against contaminated waters in Cartagena, Colombia's urban extensions.
Laura Neville, Silke Oldenburg
wiley   +1 more source

Growing up otherwise: Situated ethics and pathways to non‐violence in Southern Brazil

open access: yesEthos, Volume 54, Issue 3, September 2026.
Abstract This paper proposes a reframing of how young men become embroiled—or not—in the systemic violence that infuses their daily lives. Most frameworks in health and social policy tend to approach violence as rooted in psycho‐developmental problems and/or social and structural determinants.
Dominique P. Béhague   +3 more
wiley   +1 more source

MARKETING RELACIONAL DIRIGIDO ESTRATÉGICAMENTE AL POSISCIONAMIENTO DE LA MARCA Y ELEMENTOS DE DIFERENCIACIÓN EN LA EMPRESA ALKOMPRAR

open access: yes, 2023
Esta mejora se fundamenta en las diferentes estrategias de marketing relacional de Alkomprar, se busca por medio de las oportunidades construir relaciones rentables a largo plazo con los clientes, generando un marketing diferenciador, creando estrategias
lorduy jimenez, alejandra isabel
core  

A Reserve of Light: Photography, Ethnography, and Lucid Memory in Contemporary Chile

open access: yesThe Journal of Latin American and Caribbean Anthropology, Volume 31, Issue 2, June 2026.
ABSTRACT This article takes shape as a shared inquiry between an ethnographer and a photographer, in continuity with the photographic archive of Luis Poirot. Through sustained encounters with his images and archival practices, the text does not position itself outside the archive that motivates it, but unfolds from within it.
Cristóbal Bonelli, Luis Poirot
wiley   +1 more source

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