Results 111 to 120 of about 19,661,511 (408)
A Cross-National Comparison of Consumers\u27 Attitudes Toward Direct Marketing and Purchase Intention [PDF]
, 1996 Existing research indicates that attitudes toward the three elements of direct marketing (the source, mode, and response channel) influence consumers\u27 intentions to purchase directly marketed products.
Akhter, Syed H. +2 more
core +1 more source
Marketing research in positioning and launching of yoghurt with a balanced chemical composition
Harčova Nauka ì Tehnologìâ, 2016 Annotation. This article presents the analysis of marketing environment of the enterprises that produce yogurt products in Ukraine. In order to carry out a deeper analysis of the marketing environment of the new yoghurt drinks with a balanced composition
M. Mardar +3 more
doaj +1 more source
Advanced Functional Materials, EarlyView.This review provides an in‐depth understanding of all theoretical reaction mechanisms to date concerning zinc–iodine batteries. It revisits the inherent issues and solutions of zinc–iodine batteries from the perspective of industrial application. By integrating existing examples of energy storage applications, it identifies the challenges faced on the ...
Haokun Wen +10 more
wiley +1 more source
Informants in Organizational Marketing Research [PDF]
Organizational research frequently involves seeking judgmental data from multiple informants within organizations. Researchers are often faced with determining how many informants to survey, who those informants should be and (if more than one) how best ...
Bruggen, G.H. van +2 more
core +1 more source
Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
, 2011 The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
core
Engineering Strategies for 2D Layered Tin Halide Perovskite Field‐Effect Transistors
Advanced Functional Materials, EarlyView.2D halide perovskites are promising candidates for field‐effect transistor (FET) applications due to their high stability and suppressed ion migration in the presence of bulky organic spacers. This review systematically summarizes the optimization engineering strategies of 2D perovskite FETs and future challenges, which provide guidance for developing ...
Shuanglong Wang +4 more
wiley +1 more source
Qualitative versus quantitative marketing research [PDF]
Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.qualitative research, quantitative research, qualitative techniques,
Aurelia-Felicia Stancioiu +3 more
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Consumer’s Attitude Regarding Soluble Coffee Enriched with Antioxidants
Beverages, 2018 Brazil is the second largest coffee consumer in the world. The development of new products related to healthy eating is one of the demands to maintain this scenario.
Marinês Paula Corso +2 more
doaj +1 more source
R for Marketing Research and Analytics
, 2015 This book is another addition to Springer’s popular Use R! series. True to the scope of this series, “R for Marketing Research and Analytics” introduces the reader to carrying out statistical analyses in a marketing and business analytics context with R.
T. Rusch
semanticscholar +1 more source