Results 101 to 110 of about 2,308,046 (313)

Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them

Economics and Culture, 2018
Nowadays, when marketing and branding change, companies are trying to find new ways to evaluate the effectiveness of their marketing activities as they impact on current and future business results.
Moravcikova Dominika, Krizanova Anna, Svabova Lucia   +2 more
doaj   +1 more source

Market basket analysis in marketing research

Equilibrium, 2009
Market basket analysis is, to put it simply, analysis of the content of customer’s trolley. Market Basket Analysis is based on recognition of rules that customers apply while filling their trolleys, their habits, proper use of services and on research in what products are purchased together or in a defined order.
openaire   +2 more sources

Establishing a Model Precursor System: Over a Decade of Research on Carbon Dots from the Citric Acid‐Urea System

Advanced Functional Materials, EarlyView.
The citric acid/urea (CA‐Urea) precursor system offers a versatile, scalable route to carbon dots with tunable luminescence and multifunctionality. Mechanistic insights into precursor chemistry and reaction parameters have enabled doping, surface modification, and hybridization strategies, yielding CDs for luminescent devices, sensing, catalysis ...
Yupeng Liu, Zhiqi Cai, Xiangxin Sun, Hanyi Zhang, Yiming Hao, Jun Wu, Zekun Yan, Xue Wu, Yiqi Liang, Liming Wang, Songnan Qu   +10 more
wiley   +1 more source

Fuzzy Methods in Marketing Research: Brief Literature Review

Studies in Business and Economics
Background: Literature studying is a critical step in research. It allows identified gaps, unresolved issues, research directions, methods, and models for use. Accordingly, publication review is an ongoing task.
Dorokhova Liudmyla, Dorokhov Oleksandr, Kuusik Andres   +2 more
doaj   +1 more source

Toward Stable Multivalent Metal Batteries: Understanding the Interfacial Chemistry for Magnesium and Calcium Metal Anodes

Advanced Functional Materials, EarlyView.
Interphase chemistry governs the stability of multivalent metal batteries. We summarize state‐of‐the‐art developments in calcium and magnesium metal batteries by focusing on the correlation among electrolytes, interphase layers, and the electrochemical performance of corresponding metal anodes.
Huijun Lin, Qi Meng, Juncai Long, Chuheng Cao, Zheng‐Long Xu   +4 more
wiley   +1 more source

RESEARCH METHODS IN MARKETING [PDF]

, 2011
Cornelissen, Christian Gabriel, Frechen, Dirk Arnold, Krüger, Stefan, Kweider, S., Smith, J.   +4 more
core   +2 more sources

Understanding Indigenous Knowledge in Contemporary Consumption: A Framework for Indigenous Market Research Knowledge, Philosophy, and Practice from Aotearoa

Knowledge
Despite increased attention being given to Indigenous rights, decolonization, and reconciliation in a broader business setting, the engagement of business, marketing, and consumer studies with Indigenous cultures and peoples is negligible.
Tyron Rakeiora Love, C. Michael Hall
doaj   +1 more source

Future development of focus group method in marketing system [PDF]

Marketing i Menedžment Innovacij, 2014
The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
Yu.M. Melnyk, D.V. Fomenko
doaj  

Cyclic Olefin Copolymers as Versatile Materials for Advanced Engineering Applications

Advanced Functional Materials, EarlyView.
Cyclic olefin copolymers (COCs) are presented as highly versatile materials combining tunable synthesis, excellent optical properties, and mechanical robustness. Their potential spans microfluidics, bioengineering, and advanced electronics, while emerging self‐healing and sustainable solutions highlight future opportunities.
Giulia Fredi, Norma Mallegni, Andrea Dorigato, Mario Milazzo   +3 more
wiley   +1 more source

Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting [PDF]

, 2011
This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of ...
Adeniji, A. A., Ogunnaike, O.O., Oyeniyi, Omotayo   +2 more
core   +2 more sources