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Intensity Measures of Consumer Preference [PDF]
Operations Research, 1980 To design successful new products and services, managers need to measure consumer preferences relative to product attributes. Many existing methods use ordinal measures. Intensity measures have the potential to provide more information per question, thus allowing more accurate models or fewer consumer questions (lower survey cost, less consumer ...
John R. Hauser, Steven Shugan
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Marketer’s Prediction of Consumer Preferences at Idea Screening:
Maketingu Janaru, 2023 Can marketers accurately predict consumer preferences for new products? Accurate prediction of these preferences are important in new product development, but prior research has shown that marketers’ predictions may not be accurate.
Masaki Ishida
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Developing explicit customer preference models using fuzzy regression with nonlinear structure
Complex & Intelligent Systems, 2023 In online sales platforms, product design attributes influence consumer preferences, and consumer preferences also have a significant impact on future product design optimization and iteration.
Huimin Jiang +3 more
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Engineering Proceedings, 2023 We explored consumer preferences for incorporating sustainable development goal (SDG) indicators into music imagery product design. Qualitative and quantitative investigations were conducted to survey and analyze consumer preferences and values.
Lu Chen +2 more
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Effects of Brand on Consumer Preferences: A study in Turkmenistan [PDF]
Eurasian Journal of Business and Economics, 2015 Using a measurement model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in Turkmenistan.
Abdurrahman ISIK, Mehmet Fatih YASAR
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Development of self-sufficiency village for seed provision of superior variety in Majalengka Regency [PDF]
E3S Web of Conferences, 2021 Farmer group-based seed production can support the provision of quality seed in areas according to consumer preferences. The purpose of the study was to determine the role of the Seed Self-sufficiency Village (SSV) in providing and accelerating the ...
Noviana Irma, Haryati Yati
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, 2020 In this chapter preferences and choice are analysed in a context central to standard economic theory: an individual contemplating and choosing quantities of various goods. Such an individuals referred to as a consumer. In this chapter preferences, without considering choice, are discussed.
Martin Osborne, Ariel Rubinstein
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Foods, 2021 The cow’s milk market is going through a critical period characterised by a continuous contraction in consumption as a consequence of the lack of competitiveness on the market of the conventional product (commodity) versus numerous specialties.
Valentina Maria Merlino +4 more
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Drivers of Consumer Liking for Beef, Pork, and Lamb: A Review
Foods, 2020 Tenderness, juiciness, and flavor have been associated with consumer acceptance of beef, lamb, and pork. Drivers of consumer liking are interrelated across these species, but there are differences in consumer preferences.
Rhonda Miller
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Kemerovo Chocolate Market: Consumer Preferences [PDF]
Техника и технология пищевых производств, 2019 Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made.
Shemchuk M., Lobach E.
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