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Future development of focus group method in marketing system [PDF]

Marketing i Menedžment Innovacij, 2014
The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
Yu.M. Melnyk, D.V. Fomenko
doaj  

Exploring Consumer Behavior: Use of Association Rules

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015
This paper focuses on problematic of use of association rules in exploring consumer behavior and presents selected results of applied data analyses on data collected via questionnaire survey on a sample of 1127 Czech respondents with structure close to ...
Pavel Turčínek, Jana Turčínková
doaj   +1 more source

Research trends of sustainability and marketing research, 2010-2020: Topic modeling analysis. [PDF]

Heliyon, 2023
Jung YJ, Kim Y.
europepmc   +1 more source

Improving the Local Self-Government’s Image Based on the Analysis of Internet Marketing Communication Tools on the Example of the Kemerovo Municipality

Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки, 2023
Different communication channels used by the state have their own weaknesses and strengths. In order to identify specific problems in communication with citizens and to improve the image of local self-government, it is necessary to study the opinion of ...
Vladislav G. Shadrin, Olga N. Kotova, Ekaterina A. Zavyalova   +2 more
doaj   +1 more source

Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers. [PDF]

Mark Lett, 2023
Javor A, Koller M, Lee N, Breiter H.
europepmc   +1 more source

Marketing research on Mobile apps: past, present and future. [PDF]

J Acad Mark Sci, 2022
Stocchi L, Pourazad N, Michaelidou N, Tanusondjaja A, Harrigan P.   +4 more
europepmc   +1 more source

Neuromarketing in Market Research

Interdisciplinary Description of Complex Systems : INDECS, 2016
Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction to different stimuli.
openaire   +3 more sources

Traditional products – vectors of sustainable development on the regional and national markets

Amfiteatru Economic, 2013
Traditional products represent an important component of the Romanian culture, of the Romanian identity, of the national heritage. In order to succeed imposing over fakes on the market, this product’s regime must be very well defined and regulated by ...
Georgică Gheorghe, Bogdan Gabriel Nistoreanu, Alina Filip   +2 more
doaj  

Midstream Players Determine Population-Level Behavior Change: Social Marketing Research to Increase Demand for Lead-Free Components in Pitcher Pumps in Madagascar. [PDF]

Int J Environ Res Public Health, 2021
Khaliq M, Sommariva S, Buerck AM, Rakotondrazaka R, Rakotoarisoa L, Barrett LJP, Mihelcic JR.   +6 more
europepmc   +1 more source

Applying Deep Generative Neural Networks to Data Augmentation for Consumer Survey Data with a Small Sample Size

Applied Sciences
Questionnaire consumer survey research is primarily used for marketing research. To obtain credible results, collecting responses from numerous participants is necessary. However, two crucial challenges prevent marketers from conducting large-sample size
Shinya Watanuki, Katsue Edo, Toshihiko Miura   +2 more
doaj   +1 more source