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Marketing research of the chocolate market in Macedonia [PDF]
Marketing (Beograd. 1991), 2012 The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies.
Jovanov-Marjanova Tamara
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designing marketing research model in social media [PDF]
مطالعات رسانههای نوین, 2021 On of the marketing information system is marketing research which means estimating information for recognizing opportunities and solving marketing problems which determines if products and services will meet customers need ..marketers should do ...
ali ghorbani +2 more
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MARKETING TOOLS IN THE ENTERPRISE MANAGEMENT SYSTEM
Подільський вісник: сільське господарство, техніка, економіка, 2023 The modern market is characterized by increasing saturation of the market space with information, increasing its significance and value. In these conditions, the processes of formation of consumer demand and preferences are significantly complicated, as
I. I. Гуменюк, B. M. Петров
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The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
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Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
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IEEE Access, 2023 Currently, almost all direct marketing activities take place virtually rather than in person, weakening interpersonal skills at an alarming pace. Furthermore, businesses have been striving to sense and foster the tendency of their clients to accept a ...
Nazeeh Ghatasheh +2 more
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Studia i Materiały, 2012 At the turn of the XXth and XXIst century the importance of marketing communication in marketing activities of companies has grown considerably. The aim of the research was to estimate the importance of marketing communication in marketing policy of ...
Marek Drzazga
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Maketingu Janaru, 2019 The purpose of this special issue is to introduce several research results from JMAC marketing research projects. This issue contains five papers among 31 research projects (shown in Figure 1): “Industry Innovation and Brand-Mode Shift”, “Presence and ...
Ichiro Furukawa
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CONSUMER PREFERENCE RESEARCH IN FORMING RATIONAL COMPONENT OF REGIONAL BRANDS IN THE MEAT PRODUCT MARKET [PDF]
Техника и технология пищевых производств, 2017 Meat product market is considered to be the largest food product market possessing certain practices and significantly influencing other food markets. Conditions now prevailing in meat-packing branch market, namely import substitution policy, encourage ...
Suray N.M., Vysotskaya O.A.
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Marketing Campaign for Sports Clubs. Case study: Archery Club Saga [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Over the years, along with the technological development and the migration of numerous activities from the offline to the online, we have come to live in a world where sedentarism prevails. In this context, now more than ever, sport has an essential role
Malina-Simona Mihalcea +2 more
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