Results 11 to 20 of about 513,477 (318)
Marketing-as-practice : A framework and research agenda for value-creating marketing activity
, 2022 This paper draws on practice theory and a review of practice theoretical studies in marketing, management, consumer, and markets research to advance our knowledge of marketing as a value-creating activity within firms.
Bernard Cova +11 more
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Research Publications on Dairy Marketing Economics -- An Annotated Bibliography [PDF]
, 2022 This is a list of dairy marketing research publications resulting from research of the Economic Research Service and predecessor agencies since World War II. It includes reports issued by ERS and its predecessors--the Agricultural Marketing Service (AMS)
Marketing Economics Division, Economic Research Service
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Strategic marketing research [PDF]
, 1996 This article introduces the term “strategic marketing research” for the collection and analysis of data in support of strategic marketing management. In particular, strategic marketing research plays an important role in defining the market, analysis of ...
Bijmolt, Tammo H.A. +9 more
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Process analysis for marketing research [PDF]
, 2020 This dissertation consists of three essays on process analysis for marketing research. The first essay (Chapter 2) investigates the referral reinforcement effect: referred customers have a higher inclination of making referrals than non-referred ...
Pieters, Constant
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Kemerovo Chocolate Market: Consumer Preferences [PDF]
Техника и технология пищевых производств, 2019 Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made.
Shemchuk M., Lobach E.
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Understanding the Consumer of Books in the Digital Era [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Books have the power to transform people's lives. It is not an understatement to claim that the world we know today would not have developed as it has if books had not existed. Books have long been a staple of education and entertainment, and they remain
Maria Orzaru +2 more
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Marketing Economics Research Publications: A Reference List [PDF]
, 2022 Excerpts from the Introduction: This reference list includes publications for the marketing economics research areas now in the Marketing Economics Division and units that were formerly in the Agricultural Marketing Service and Bureau of Agricultural ...
Marketing Economics Division, Economic Research Service
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MARKETING RESEARCH OF THE STATE POLICY IN THE FIELD OF SANITATION OF THE SETTLEMENT TERRITORY
Фінансово-кредитна діяльність: проблеми теорії та практики, 2021 . The purpose of the paper is to study the basis of state policy in the field of sanitation of the territory of the settlement, especially under decentralization of management. The survey is based on the analysis of the development of the legal framework
О. Datsii +4 more
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DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS? [PDF]
Annals of the University of Oradea: Economic Science, 2010 Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this
Tatu Cristian Ionut +2 more
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Problemy pomiaru rezultatów działań marketingowych
Polityki Europejskie, Finanse i Marketing, 2016 Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć.
Wojciech Grzegorczyk
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