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Perceptions among Croatian surgeons of services marketing application to health care organizations [PDF]

Tržište, 2009
This paper deals with the reflections on the problems involved in the marketing of health care services. There are a number of particularities and limitations requiring a creative approach to the application of marketing to health care organizations. The
Đurđana Ozretić Došen, Vide Bilić
doaj   +3 more sources

Marketing mental health services: a mixed-methods analysis of racially and ethnically diverse college students’ engagement with and perspectives on U.S. university mental health clinics’ websites [PDF]

BMC Health Services Research
Background The United States (U.S.) faces a significant mental health crisis, with around 52.9 million adults experiencing mental health disorders, with young adults (18–25 years old), such as college students, having the highest prevalence and lowest ...
Yesenia Aguilar Silvan, Sarah Hamza, Sara Fardeheb, Christine Bird, Lauren C. Ng   +4 more
doaj   +2 more sources

Study of Marketing Components Affecting Health Care Services in Hospitals

Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat, 2016
Background: Hospitals, in extreme competition, have accepted principles of marketing designed for industrial goods and customers. One of the important factors in health services marketing is the type of services.
Mohammad Javad Akbarian Bafghi, Razieh Montazeralfaraj   +1 more
doaj   +1 more source

Community Pharmacy Marketing: Strategies for Success [PDF]

INNOVATIONS in Pharmacy, 2011
Purpose: As community pharmacies are implementing increasingly more clinical services they are faced with a new challenge of marketing these services.
Kristina D. Wood, Megan Offenberger, Bella H. Mehta, Jennifer L. Rodis   +3 more
doaj   +2 more sources

Recommendations for improving the hospital's marketing policy [PDF]

Health Economics and Management Review, 2020
This article summarizes the arguments and counterarguments within the scientific discussion on improving the marketing policy of the clinic. The purpose of the study is to improve the marketing policy of the clinic.
Yuriy Yula, Olexandr Pushko, Maksym Palienko   +2 more
doaj   +1 more source

The effect of social network marketing on online purchase intention: a model in the health market

Social Determinants of Health, 2022
Background: This study aimed to investigate the role of social network marketing on the intention of online shopping in the health market. Methods: This study was a descriptive survey.
Toktam Salari , Omar Yousefi , D. Anand   +2 more
doaj   +1 more source

How public health teams navigate their different roles in alcohol premises licensing: ExILEnS multistakeholder interview findings

Public Health Research, 2022
Background In England and Scotland, local governments regulate the sale of alcohol by awarding licences to premises to permit the sale of alcohol for consumption on or off the premises, under certain conditions; without such a licence, alcohol cannot be ...
Rachel O’Donnell, Andrea Mohan, Richard Purves, Nason Maani, Matt Egan, Niamh Fitzgerald   +5 more
doaj   +1 more source

Related Factors of Patients' Preference in Choosing Farhikhtegan Hospital based on the Mixed Marketing Model

مدیریت اطلاعات سلامت, 2021
Introduction: Increasing pressure on available funds in health care section, especially hospitals, underlines the for analyzing different strategies in economic terms.
Mohammad Hossein Moshtaghi, Somayeh Hessam, Abasat Mirzaei   +2 more
doaj   +1 more source

Website socialization as a marketing media for well drilling services in Kalisongo Village, Malang City

Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2022
Various problems faced by well drillers in carrying out drilling. The problem is the lack of understanding of well drillers in marketing well drilling services that are in accordance with today's all-digital conditions.
Hudriyah Mundzir, Shohib Muslim, Yushintia Pramitarini, Abdul Chalim, Mohammad Fahrial Amrulla   +4 more
doaj   +1 more source

Health education via “empowerment” digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain

Frontiers in Public Health, 2023
Increasing health care costs and high economic burden exemplify the impact of chronic diseases on public health. Multifaceted approaches to treating chronic diseases include pharmaceutical drugs, digital therapeutics, and lifestyle medicine.
Jade L. Huntsman, Grzegorz Bulaj, Grzegorz Bulaj   +2 more
doaj   +1 more source