Results 21 to 30 of about 92,958 (339)
STRATEGI OPTIMALISASI DIGITAL MARKETING BAGI KLINIK MAWAR SIMO SUNGELEBAK LAMONGAN
Journal of Management and Accounting, 2023 A Digital media is a marketing communication that has been implemented in several companies that produce goods and also health services, including clinics. This research aims to explain how to market the clinic by utilizing digital media. The research
Amalia Alfi Karromallahu Darojat
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Sağlık ve Hemşirelik Yönetimi Dergisi, 2020 Corporate image can be defined as the picture that the organization visualizes in the minds of various audiences. The corporate image must be realistic and convincing since it is the duty of the organization to create and maintain trust of the internal ...
Tuğba Güngör +2 more
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Market Engineering for Electronic Health Services [PDF]
2012 45th Hawaii International Conference on System Sciences, 2012 Various studies have proven the positive impact of e-health solutions on treatment success and health care spending. Utilization of e-health is therefore urgently recommended by German health authorities. However, the diffusion of such technologies is currently very low, despite the availability of the underlying technology.
Sebastian Dünnebeil +3 more
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The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services
Unnes Journal of Public Health, 2019 The hospital marketing mix is a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over the ...
Dwiki Yessi Farantika +2 more
semanticscholar +1 more source
American Journal of Public Health, 2023 To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services.
Harita Shah +8 more
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Institutionalization of Marketing in Hospitals in the Czech Republic [PDF]
Journal of Competitiveness, 2013 This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market.
Stankova Pavla
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Exploring Customer Journeys in the Context of Dentistry: A Case Study
Dentistry Journal, 2023 This case study aims to explore how customer journey concepts can apply to a hypothetical scenario, centring on a patient (customer persona) within the dentistry arena, and with a particular focus on special care dentistry.
Bhaven Modha
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Target marketing in the health services industry: the value of journeying off the beaten path
BMC Health Services Research, 2018 BackgroundTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning.
James K. Elrod, J. Fortenberry
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Journal of the Academy of Marketing Science, 2020 Complex services, such as healthcare, struggle to realize the benefits of value co-creation due to the substantial challenges of managing such services over the long-term.
D. Keeling +3 more
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Determining factors in choosing a plastic surgeon [PDF]
Revista Brasileira de Cirurgia Plástica, 2018 Introduction: This study aims to understand the factors that determine the choice of a plastic surgeon from the patient's perspective. This is a pilot project, which should be broadened and deepened by other studies.
Luiz Roberto Reis Araujo +4 more
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