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Digital marketing in dentistry and ethical implications
Brazilian Dental Science, 2018 With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics.
Ana de Lourdes Sá de Lira +1 more
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Providing health checks as incentives to retain blood donors — evidence from two field experiments [PDF]
, 2018 The collection of blood given by donors has proven to be a substantial societal and a managerial challenge. Consequently, blood donation services seek for incentive mechanisms to retain donors.
Clement, Michel +3 more
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BMC Health Services Research, 2023 Background Governments, funders and hospital managers around the world are looking for ways to address the continual growth in expenditure by reducing the level of waste in the healthcare delivery system and improving the value of care provided to ...
Jane Evans +2 more
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Medical Services - A Significant Component of the Economic Activity [PDF]
Ovidius University Annals: Economic Sciences Series, 2017 Medical services and their quality represent an important aspect for each individual, for the whole society, and the health of the population is a motor of the economy in the productive sphere.
Mihalache Patricia, Rotariu Ilie
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Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu, 2017 The state of health of the population is one of the most important indicators of the well-being of the nation. Important directions of health care reform are optimization of management, rational distribution of limited financial resources, efficient use ...
Nataliia Hrechanyk, Tetiana Sarabyn
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A Project Management Approach to E-Health Marketing Campaigns [PDF]
European Project Management Journal, 2018 The objective of the study is the designing of e-health marketing campaigns using the principles of project management, with the aim to ensure a successful outcome of social marketing goals.
Artur Bjelica +4 more
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The Influence of Marketing Mix, Perceived Risk, and Satisfaction on Word of Mouth in Xyz Clinic [PDF]
, 2019 The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics.
Murpraptomo, S. H. (Saka) +2 more
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Curationis, 2006 Existing literature on the marketing of primary healthcare services was reviewed to determine the role of registered nurses in this regard. The systematic review included “— five searches and ensured wide coverage of the results of available primary ...
M Rail, SM Meyer
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BMC Health Services Research, 2020 Background Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion ...
James K. Elrod, John L. Fortenberry
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The Role of Ethical Advertising of Fertility Services
Fertility & Reproduction, 2023 This lecture will highlight the following Health Care marketing is a big business. Approximately 1 billion USD are spending each year across USA. However, it is important to note that marketing and advertising of treatment modalities are here to stay and
Ameet Patki
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