Results 11 to 20 of about 908,285 (303)
STRATEGI OPTIMALISASI DIGITAL MARKETING BAGI KLINIK MAWAR SIMO SUNGELEBAK LAMONGAN
Journal of Management and Accounting, 2023 A Digital media is a marketing communication that has been implemented in several companies that produce goods and also health services, including clinics. This research aims to explain how to market the clinic by utilizing digital media. The research
Amalia Alfi Karromallahu Darojat
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Sağlık ve Hemşirelik Yönetimi Dergisi, 2020 Corporate image can be defined as the picture that the organization visualizes in the minds of various audiences. The corporate image must be realistic and convincing since it is the duty of the organization to create and maintain trust of the internal ...
Tuğba Güngör +2 more
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MARKETING MIX, IMPLEMENTATION OF MARKETING STRATEGIES IN HEALTH SERVICES: LITERATURE REVIEW
Healthcare Nursing Journal, 2022 Fasilitas pelayanan kesehatan adalah tempat yang digunakan masyarakat untuk mencegah, dan meningkatkan kesehatan. Setiap fasilitas pelayanan kesehatan ingin memberikan pelayanan yang baik dan bermutu sehingga dapat diterima oleh masyarakat. Maka dari itu diperlukan suatu strategi yang dapat digunakan untuk melihat pasar atau keinginan konsumen.
Fitri Nurlina, Usman Sasari
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The Dynamics of Market Structure and Market Size in Two Health Services Industries [PDF]
SSRN Electronic Journal, 2007 The relationship between the size of a market and the competitiveness of the market has been of long-standing interest to IO economists. Empirical studies have used the relationship between the size of the geographic market and both the number of firms in the market and the average sales of the firms to draw inferences about the degree of competition ...
Timothy Dunne +3 more
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Exploring Customer Journeys in the Context of Dentistry: A Case Study
Dentistry Journal, 2023 This case study aims to explore how customer journey concepts can apply to a hypothetical scenario, centring on a patient (customer persona) within the dentistry arena, and with a particular focus on special care dentistry.
Bhaven Modha
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Institutionalization of Marketing in Hospitals in the Czech Republic [PDF]
Journal of Competitiveness, 2013 This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market.
Stankova Pavla
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Marketing Communication and Perceived Health Care Quality: antecedents of Physiotherapists’ Job Satisfaction [PDF]
Balneo and PRM Research Journal, 2023 The performance of a health care organization is impacted by how its management handles problems caused by disruptions in communication and shows concern for the ongoing enhancement of the communication process.
Mirela Morcov +6 more
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Evaluation of a Consumer-Generated Marketing Plan for Medication Therapy Management Services [PDF]
INNOVATIONS in Pharmacy, 2012 The purpose of this project was to utilize a consumer-directed, care model redesign methodology to develop and evaluate a marketing plan for medication therapy management services (MTMS) provided in community pharmacies.
Brian J. Isetts +5 more
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Determining factors in choosing a plastic surgeon [PDF]
Revista Brasileira de Cirurgia Plástica, 2018 Introduction: This study aims to understand the factors that determine the choice of a plastic surgeon from the patient's perspective. This is a pilot project, which should be broadened and deepened by other studies.
Luiz Roberto Reis Araujo +4 more
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Marketing Mix in Healthcare Services [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 In a highly competitive environment, considering the characteristics of nowadays society and the large number of businesses in the field of medical services, competitive advantages and marketing tools are essential for differentiation.
Stefan Catana, Sorin-George Toma
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