Results 11 to 20 of about 92,958 (339)

The effect of social network marketing on online purchase intention: a model in the health market

open access: yesSocial Determinants of Health, 2022
Background: This study aimed to investigate the role of social network marketing on the intention of online shopping in the health market. Methods: This study was a descriptive survey.
Toktam Salari   +2 more
doaj   +1 more source

Digital marketing as a growth factor in health services.

open access: yesMedwave, 2023
El marketing desempeña un factor importante en la promoción de bienes y servicios. Este influye en la toma de decisiones y en la creación de valor ya que permite identificar herramientas adecuadas que reportan mejores beneficios.
Juan Gabriel Saltos Cruz   +3 more
semanticscholar   +1 more source

The Relation between Electronic Marketing of Health Care Services and Hospital Image as Perceived by Staff Nurses [PDF]

open access: yesEgyptian Journal of Health Care, 2021
Background: Electronic marketing is a new concept that can play a crucial role in providing health care, setting great opportunity to access millions of clients.
Fawzia Farouk Kamel   +1 more
doaj   +1 more source

Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic

open access: yesInternational Journal of Environmental Research and Public Health, 2021
Breastfeeding is critical to maternal and child health and survival, and the benefits persist until later in life. Inappropriate marketing of breastmilk substitutes (BMS), feeding bottles, and teats threatens the enabling environment of breastfeeding ...
Constance Ching   +5 more
semanticscholar   +1 more source

How public health teams navigate their different roles in alcohol premises licensing: ExILEnS multistakeholder interview findings

open access: yesPublic Health Research, 2022
Background In England and Scotland, local governments regulate the sale of alcohol by awarding licences to premises to permit the sale of alcohol for consumption on or off the premises, under certain conditions; without such a licence, alcohol cannot be ...
Rachel O’Donnell   +5 more
doaj   +1 more source

On the Path to Decolonizing Health Care Services: The Role of Marketing

open access: yesJournal of Marketing, 2023
Despite considerable investment, health outcomes for First Nations people are well below those of the rest of the population in several countries, including Canada, the United States, and Australia.
Reece George   +6 more
semanticscholar   +1 more source

Related Factors of Patients' Preference in Choosing Farhikhtegan Hospital based on the Mixed Marketing Model

open access: yesمدیریت اطلاعات سلامت, 2021
Introduction: Increasing pressure on available funds in health care section, especially hospitals, underlines the for analyzing different strategies in economic terms.
Mohammad Hossein Moshtaghi   +2 more
doaj   +1 more source

Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services

open access: yesInternational Review on Public and Nonprofit Marketing, 2021
Customer-perceived service wellbeing (CPSW) refers to a positive response resulting from the experiential, relational, processual, and interactive character of a service or service situation that contributes to individual customer wellbeing and broader ...
S. Islam   +2 more
semanticscholar   +1 more source

Website socialization as a marketing media for well drilling services in Kalisongo Village, Malang City

open access: yesAbdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2022
Various problems faced by well drillers in carrying out drilling. The problem is the lack of understanding of well drillers in marketing well drilling services that are in accordance with today's all-digital conditions.
Hudriyah Mundzir   +4 more
doaj   +1 more source

Marketing Communication and Promotion in Health Services

open access: yesPromotion and Marketing Communications, 2020
Marketing communication in the health sector is the communication of the products or services produced by health organizations to the potential users and convincing them about the benefits to be provided.
A. Ekiyor, Fatih Altan
semanticscholar   +1 more source

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