Results 41 to 50 of about 92,958 (339)

Marketing and clinical trials : a case study [PDF]

open access: yes, 2007
Background: Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well ...
Francis, D   +54 more
core   +1 more source

A Project Management Approach to E-Health Marketing Campaigns [PDF]

open access: yesEuropean Project Management Journal, 2018
The objective of the study is the designing of e-health marketing campaigns using the principles of project management, with the aim to ensure a successful outcome of social marketing goals.
Artur Bjelica   +4 more
doaj   +1 more source

The role of content marketing in the promotion of medical goods and services

open access: yesHealth Economics and Management Review, 2021
The main purpose of the research is highlighting the role of quality medical content marketing, the main problems that arise in the implementation of content strategies on the example of modern Sumy medical institutions, providing recommendations for its
Yuriy Prudnikov, A. Nazarenko
semanticscholar   +1 more source

Towards integration of environmental and health impact assessments for wild capture fishing and farmed fish with particular reference to public health and occupational health dimensions [PDF]

open access: yes, 2008
The paper offers a review and commentary, with particular reference to the production of fish from wild capture fisheries and aquaculture, on neglected aspects of health impact assessments which are viewed by a range of international and national health ...
Kathleen Boyd   +17 more
core   +1 more source

Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture

open access: yesBMC Health Services Research, 2020
Background Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion ...
James K. Elrod, John L. Fortenberry
doaj   +1 more source

The Role of Ethical Advertising of Fertility Services

open access: yesFertility & Reproduction, 2023
This lecture will highlight the following Health Care marketing is a big business. Approximately 1 billion USD are spending each year across USA. However, it is important to note that marketing and advertising of treatment modalities are here to stay and
Ameet Patki
doaj   +1 more source

The skills required for transition to university and study in biological sciences: A student perspective

open access: yesFEBS Open Bio, EarlyView.
Bioscience students were asked for their opinions on the value and teaching of skills. 204 responded that teamwork, time management and study skills are necessary to reach University, that scientific writing, research, laboratory and presentation skills are taught effectively during their studies, while other skills are gained inherently through study ...
Janella Borrell, Susan Crennell
wiley   +1 more source

MARKETING STRATEGY TO INCREASE BED OCCUPANCY RATE

open access: yesJurnal Ners, 2017
Introduction: A hospital is an institution for health care providing treatment by specialized staff and equipment, more often but not always providing for longer-term patient stays.
Purwaningsih Purwaningsih   +1 more
doaj   +1 more source

Factors associated with health service orientation and active product marketing orientation in Finnish community pharmacies: a nationwide study among private pharmacy owners

open access: yesBMC Health Services Research, 2020
Background Little is known about pharmacy owners’ commitment to public health and health policy goals in the strategic planning of their business. The aim of this study was to explore factors associated with health service orientation and active product ...
Lenita Jokinen   +2 more
doaj   +1 more source

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

open access: yesFEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell   +8 more
wiley   +1 more source

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