Results 41 to 50 of about 513,477 (318)

Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results

Problemy Zarządzania, 2021
Purpose: The purpose of the article is identification and evaluation of the most important changes that have occurred in the behavior of Polish consumers as a result of the pandemic lockdown introduced in 2020. The article presents the results of studies
Ewa Prymon-Ryś, Agnieszka Galarowicz
doaj   +1 more source

Technology-driven online marketing performance measurement: lessons from affiliate marketing

, 2014
Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David, Mariussen, Anastasia, Paraskevas, Alexandros   +2 more
core   +1 more source

Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin, Binbin Xue, Dewei Xie, Jia Li, Juyuan Pan, Lanbing Zhu, Qiaowen Tong, Jing Lin, Ruofan Zhu, Xu Zhang, Junhui Xia, Xiang Li   +11 more
wiley   +1 more source

Czech Singles in the Market of Services

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016
The paper deals with specific characteristics of “Czech singles” with emphasis on services area. First, paper determinates the theoretical concept of services marketing in the first chapter.
Martin Klepek, Kateřina Matušínská
doaj   +1 more source

DEVELOPMENT OF A NEW KIND OF BREAD PRODUCED BY THE TECHNOLOGY OF"DEFERRED BAKING" ON THE BASIS OF MODERN QUALITY MANAGEMENT METHODS

Harčova Nauka ì Tehnologìâ, 2022
The article considers the use of Quality Function Deployment methodology in the development of a new type of bread based on the technology of "deferred baking" of high nutritional value.
M. Mardar, I. Solonytska, S. Pambuk
doaj   +1 more source

Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing [PDF]

, 1998
The citation network of the International Journal of Research in Marketing (IJRM) is examined from 1981 to 1995. We propose a model that contains log-linear and logmultiplicative terms to estimate simultaneously the importance, cohesion, and structural ...
Vermunt, J.K., Pieters, R.; id_orcid, Pieters, R., Baumgartner, H., Vermunt, J.K.; id_orcid, Bijmolt, T.H.A.   +5 more
core  

Examining the Academic/Practitioner Divide in Marketing Research

, 2009
Purpose - The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and practitioners can work ...
Brennan, Ross, Mortimore, Roger; id_orcid, Mortimore, Roger, Baines, Paul R., Gill, Mark   +4 more
core   +1 more source

A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations [PDF]

, 2011
This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009).
Peter S.H. Leeflang, Amir Grinstein, Morrison, P., Saunders, John, Verhoef, Peter C, Verhoef, P.C., Baker, William, Baker, W, Reiner, Jochen, John Saunders, Saunders, J., Gustafson, A., Verhoef, Peter C., Peter C. Verhoef, Jochen Reiner, Morrison, Pamela, Baker, B., Morisson, Pamela, Leeflang, PSH, Gustafsson, A., Leeflang, Peter, Leeflang, Peter S.H., Gustafsson, Anders, Grinstein, A., Grinstein, A, Verhoef, Peter, Saunders, J, Leeflang, P.S.H., Morrison, P, Natter, M., Pamela Morrison, Verhoef, P.C.; id_orcid, William Baker, Natter, M, Gustafsson, Anders,, Verhoef, PC, Gustafsson, A, Leeflang, Peter S H, Grinstein, Amir, Natter, Martin, Reiner, J, Martin Natter, Natter, Martin; https://orcid.org/, Anders Gustafsson, Reiner, J.   +44 more
core   +1 more source

Onasemnogene Abeparvovec in Patients With SMA: Interim Results of the RESTORE Registry in Japan

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective There are limited real‐world data regarding the safety and effectiveness of onasemnogene abeparvovec (OA; Zolgensma) infusion, a one‐time gene replacement therapy, for Japanese patients with spinal muscular atrophy (SMA). We aimed to improve understanding of the real‐world outcomes for OA in Japan.
Kayoko Saito, Kamal Benguerba, Ken Tsuchida, Kazushige Yazawa, Isao Tsumiyama, Hiromitsu Kayama, Sandra P. Reyna, Farid Khan, Richard S. Finkel   +8 more
wiley   +1 more source

Behaviour and decision making of Czech consumers when buying beverages

Agricultural Economics (AGRICECON), 2006
The article deals with the problem of analysis of the factors that influence the behaviour and decision-making of consumers when buying beverages. The analysis was based on data about consumer behaviour obtained within the period of 1993-2004.
M. Foret, P. Procházka
doaj   +1 more source