Results 41 to 50 of about 2,308,046 (313)
Qualitative Marketing Research Through Usability Testing [PDF]
Annals of the University of Oradea: Economic Science, 2008 Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any
Orzan Mihai +2 more
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Virtual Reality-Based Stimuli for Immersive Car Clinics: A Performance Evaluation Model
Big Data and Cognitive Computing, 2022 This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we ...
Alexandre Costa Henriques +5 more
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International sport marketing : practical and future research implications
, 2011 Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
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The student practitioner: developing skills through the marketing research consultancy project [PDF]
, 2010 This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning.
Barry Ardley, Nick Taylor, Ross Brennan
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Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin +11 more
wiley +1 more source
Arthritis Care &Research, EarlyView.Objective The goal was to assess the diagnostic performance of three novel autoantibodies (NA) for Sjögren disease (SjD) by comparing NA prevalence in patients with SjD, other autoimmune rheumatic diseases (ARDs), nonspecific chronic sialadenitis (CS), and controls.
Chadwick R. Johr +5 more
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Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages [PDF]
, 2008 Masked marketing—one form of covert marketing—involves marketing communications that appear to be from independent third parties rather than from product marketers. This article presents a typology of masked marketing practices, illustrating whether they
Andrews, J. Craig, Petty, Ross D
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Marketing Research: History of Industry Development
Вестник Российского экономического университета имени Г. В. ПлехановаThe article deals with study of institutionalization of marketing research in the US. Three stages of history of this process were identified: birth of industry (1880–1900-s), when first marketing research were registered of advert agencies and academic ...
D. G. Tsybikova
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CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS [PDF]
Challenges of the Knowledge Society, 2013 Information is one of the most important resources that a company must possess. Some information is hidden deep in the black box - the mind of the consumer, as in the case of information about consumer preferences.
MIRELA-CRISTINA VOICU
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Marketing research of consumer perception [PDF]
Marketing (Beograd. 1991), 2011 Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual.
Rodić Jelena, Budimirčević Kristina
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