Results 151 to 160 of about 19,661,511 (408)

Neuromarketing in Market Research

open access: yesInterdisciplinary Description of Complex Systems, 2016
Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction to different stimuli.
openaire   +3 more sources

Sponsorship-linked marketing: research surpluses and shortages

open access: yesJournal of the Academy of Marketing Science, 2020
T. Cornwell, Youngbum Kwon
semanticscholar   +1 more source

Achieving Stable Paired Electrolysis of Captured CO2 and 5‐Hydroxymethylfurfural (HMF) via Tuning Anolyte Composition and Anode Surface

open access: yesAdvanced Functional Materials, EarlyView.
Highly stable paired electrolysis of CO2 and biomass‐derived alcohol (HMF) is achieved by replacing conventional alkaline electrolytes with a tailored triethylamine‐carbonate buffer and anion‐conducting ionomer coatings. This configuration effectively mitigates electrolyte degradation and pH instability typically encountered in alkaline CO2 ...
Mi‐Young Lee   +3 more
wiley   +1 more source

Strategic Marketing and Firms Performance:a Study of Nigerian Oil and Gas Industry [PDF]

open access: yes, 2011
The purpose of this paper is to investigate the impact of strategic marketing and firms performance of the Nigerian oil and gas industry. This study adopted a survey research methodology to examine strategic marketing and firms performance of Nigerian ...
Akinyele, S.T.
core  

Laser‐Induced Graphene from Waste Almond Shells

open access: yesAdvanced Functional Materials, EarlyView.
Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova   +9 more
wiley   +1 more source

Functionalized Lignin Derivatives as Melt‐Spinnable Precursors for Carbon Fiber Production without Stabilization

open access: yesAdvanced Functional Materials, EarlyView.
By turning off hydrogen bonds by bulky ethyl cinnamate ester derivatization, softwood kraft lignin can flow under elevated temperatures, providing tough fiber in the melt for high take‐up speed. Subsequently, lignin ethyl cinnamate derivatives are readily stabilized with only dilute nitric acid leading to direct carbonized fiber with outstanding ...
Qi Hua   +8 more
wiley   +1 more source

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