Results 151 to 160 of about 19,661,511 (408)
Neuromarketing in Market Research
Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction to different stimuli.
openaire +3 more sources
Sponsorship-linked marketing: research surpluses and shortages
T. Cornwell, Youngbum Kwon
semanticscholar +1 more source
Highly stable paired electrolysis of CO2 and biomass‐derived alcohol (HMF) is achieved by replacing conventional alkaline electrolytes with a tailored triethylamine‐carbonate buffer and anion‐conducting ionomer coatings. This configuration effectively mitigates electrolyte degradation and pH instability typically encountered in alkaline CO2 ...
Mi‐Young Lee+3 more
wiley +1 more source
Strategic Marketing and Firms Performance:a Study of Nigerian Oil and Gas Industry [PDF]
The purpose of this paper is to investigate the impact of strategic marketing and firms performance of the Nigerian oil and gas industry. This study adopted a survey research methodology to examine strategic marketing and firms performance of Nigerian ...
Akinyele, S.T.
core
Research in the Organization and Operation of Marketing Business Units
H. Bruce Price
openalex +1 more source
Laser‐Induced Graphene from Waste Almond Shells
Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova+9 more
wiley +1 more source
Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach [PDF]
Robert F. Lusch, Gene R. Laczniak
openalex +1 more source
By turning off hydrogen bonds by bulky ethyl cinnamate ester derivatization, softwood kraft lignin can flow under elevated temperatures, providing tough fiber in the melt for high take‐up speed. Subsequently, lignin ethyl cinnamate derivatives are readily stabilized with only dilute nitric acid leading to direct carbonized fiber with outstanding ...
Qi Hua+8 more
wiley +1 more source