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Students want a textbook that covers the most recent developments in marketing theory and practice so that they may keep up with the ever-changing job market. As compared to other marketing management textbooks, Marketing Management stands out due to its
P. Ahire +4 more
semanticscholar +5 more sources
TRENDS IN THE DEVELOPMENT OF SCIENCE AND EDUCATION, 2021 R. R. Anafieva
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The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness [PDF]
Innovative Marketing, 2023 The cosmetic industry is a highly lucrative market in South Africa. Individuals of the Generation Y cohort represent an essential current and future market segment for various industries, including the beauty product industry.
Riané C. Dalziel, Kirsty-Lee Sharp
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Trajectory of economic development of Bukhara region during digitalization [PDF]
E3S Web of Conferences, 2023 This research demonstrates the beginning of the trajectory of the economic development of the Bukhara region during digitalization. Such indicators as the size of resident working-age population, the number of enterprises and organizations connected to ...
Tadjieva Sayyorakhon +4 more
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Generating Opportunities For Tourism Businesses Through Information Exchanges with Visitor Information Centres in South Africa [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While previous studies acknowledge that Visitor Information Centres (VICs) exchange information with various stakeholders, it remains ...
Kholadi Tlabela +2 more
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Biomarker Research, 2023 Annotating cells in the analysis of single-cell RNA-seq (scRNA-seq) data is one of the most challenging tasks that researchers are actively addressing.
Fan-Lin Meng +8 more
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Journal of Consumer Sciences, 2023 This study explored the purchasing intentions of Generation Y and Generation Z concerning functional beverages, with a focus on health awareness and trust as key influencing factors.
Firya Fadhila Fathin +3 more
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Acta Commercii, 2022 Orientation: Over the past two decades, a new school of thought has emerged that requires investigation into the multidimensional nature of commitment on loyalty.
Mornay Roberts-Lombard +3 more
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Journal of Applied Management and Business (JAMB), 2022 This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri).
Farhan Saputra +1 more
semanticscholar +1 more source
Stick or Twist—The Rise of Blockchain Applications in Marketing Management
Sustainability, 2022 The adoption of blockchain technology by companies can change the way they interact with stakeholders, redefining communication strategies and other marketing processes.
C. Lemos +3 more
semanticscholar +1 more source