Results 21 to 30 of about 9,080,322 (293)
South African Journal of Business Management, 2022 Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller’s and a purchaser’s perspective.
Guan Jyh-Liang +4 more
doaj +1 more source
Acta Commercii, 2012 Purpose: The purpose of the research that informed this article was to examine the relationship between customer satisfaction, trust, supplier image, commitment and customer loyalty within an optometric practice environment.
T. Van Vuuren +2 more
doaj +1 more source
Customer relationship management and its impact on entrepreneurial marketing: a literature review
The International Entrepreneurship and Management Journal, 2022 Entrepreneurship is one of the business forces with the greatest power to transform today's society, due to its ability to discover and take advantage of new opportunities to satisfy customer new and changing needs and expectations. Customer relationship
Vicente Guerola-Navarro +3 more
semanticscholar +1 more source
Managing Licensing in a Market for Technology [PDF]
Management Science, 2012 Technology licensing is an important means for companies to extract more value from their intellectual assets. We build a model that helps understand how licensing activity should be organized within large corporations. More specifically, we compare decentralization—where the business unit using the technology makes licensing decisions—to centralized ...
Ashish Arora +2 more
openaire +6 more sources
Marketing Management, 2019 Course Description Marketing is the sum of the activities undertaken by a company to stimulate sales of its product or services to its customers. The marketing objective is to create, promote and distribute products or services at a price and quality ...
Bob Thomas
semanticscholar +2 more sources
The use of storytelling in quantitative research reports: A marketing research firm perspective
Acta Commercii, 2014 Orientation: Actionable reporting ensures that a marketing research firm communicates with clients to achieve business impact as opposed to merely communicating data to clients.
Vanessa Maritz +2 more
doaj +1 more source
Market-based workflow management [PDF]
International Journal of Cooperative Information Systems, 1998 This paper presents market-based workflow management, a novel approach to work-flow specification and execution which regards tasks performed in a workflow as goods traded in an electronic market. Information about expected cost and execution time is considered for activity specifications, and is used at runtime to execute workflows such that actual ...
GEPPERT, ANDREAS +2 more
openaire +2 more sources
Economics and Business Review, 2018 The aim of the paper is to assess the attitudes of company managers in the food and drink sector in Western Europe and Central-Eastern Europe towards implementing marketing strategies that take into account not only economic, but social and ecological ...
Rudawska Edyta +2 more
doaj +1 more source
South African Journal of Information Management, 2018 Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses
Rosemary Matikiti +2 more
doaj +1 more source
Marketing Management and Marketing Contrilling of SMEs [PDF]
EUROPEAN RESEARCH STUDIES JOURNAL, 2011 1. Introduction Marketing management is an overview company activity that is immediately bound to all other company departments and that creates basis for other strategic and operative activities of the company. Marketing management in the CRM (Customers Relationship Management) regime is defined as a continuous process of analysis, planning ...
openaire +3 more sources