Results 11 to 20 of about 1,849,393 (303)

Marketing Management [PDF]

Vision: The Journal of Business Perspective, 2013
D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays. New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback). ISBN: 978-0-415-89193-6
Russell S. Winer, Ravi Dhar, MOSCA, Fabrizio   +2 more
  +5 more sources

DEVELOPMENT OF RESEARCH COMPETENCE OF STUDENTS OF HIGHER EDUCATIONAL INSTITUTIONS ON THE BASIS OF INTER-SUBJECT APPROACH TO TRAINING

Статистика и экономика, 2016
Modern researches show that intersubject communications atinitial stages of their inclusion in cognitive activity of studentsplay a role of the situational starting, inducing incentive.
Pavel E. Shenderey, Evgeniy E. Shenderey, Iraida N. Romanova   +2 more
doaj   +1 more source

Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context – A buyer and seller perspective

South African Journal of Business Management, 2022
Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller’s and a purchaser’s perspective.
Guan Jyh-Liang, Tzong-Ru Lee, Mornay Roberts-Lombard, Göran Svensson, Nils Høgevold   +4 more
doaj   +1 more source

The relationship between selected variables and customer loyalty within an optometric practice environment

Acta Commercii, 2012
Purpose: The purpose of the research that informed this article was to examine the relationship between customer satisfaction, trust, supplier image, commitment and customer loyalty within an optometric practice environment.
T. Van Vuuren, M. Roberts-Lombard, E. Van Tonder   +2 more
doaj   +1 more source

The use of storytelling in quantitative research reports: A marketing research firm perspective

Acta Commercii, 2014
Orientation: Actionable reporting ensures that a marketing research firm communicates with clients to achieve business impact as opposed to merely communicating data to clients.
Vanessa Maritz, Daniel J. Petzer, Christine De Meyer   +2 more
doaj   +1 more source

Socio-Ecological Innovations in Marketing Strategy – A Comparative Analysis Of Companies Operating in Western European Countries and Central-Eastern European Countries

Economics and Business Review, 2018
The aim of the paper is to assess the attitudes of company managers in the food and drink sector in Western Europe and Central-Eastern Europe towards implementing marketing strategies that take into account not only economic, but social and ecological ...
Rudawska Edyta, Frąckiewicz Ewa, Wiścicka-Fernando Małgorzata   +2 more
doaj   +1 more source

Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

South African Journal of Information Management, 2018
Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses
Rosemary Matikiti, Mercy Mpinganjira, Mornay Roberts-Lombard   +2 more
doaj   +1 more source

The influence of trust, commitment and conflict-handling on customer loyalty: A parallel investigation

Journal of Economic and Financial Sciences, 2013
The primary objective of this article is to compare the influence of trust, commitment, and conflict-handling on customer loyalty through the intervening role of Customer Relationship Management (CRM) in the life and non-life insurance sector of South ...
Mornay Roberts-Lombard, Lauren Strachan, Leon du Plessis   +2 more
doaj   +1 more source

Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa

Acta Commercii, 2020
Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana, Mornay Roberts-Lombard, Beate E. Stiehler-Mulder   +2 more
doaj   +1 more source

A natural language processing system for the efficient extraction of cell markers

Scientific Reports
Single-cell RNA sequencing (scRNA-seq) has emerged as a pivotal tool for exploring cellular landscapes across diverse species and tissues. Precise annotation of cell types is essential for understanding these landscapes, relying heavily on empirical ...
Peng Cheng, Yan Peng, Xiao-Ling Zhang, Sheng Chen, Bin-Bin Fang, Yan-Ze Li, Yi-Min Sun   +6 more
doaj   +1 more source