Results 51 to 60 of about 20,420,047 (355)
International Journal of Market Research, 2019 After years of hype, marketing researchers are now facing the challenge of integrating new digital technologies into their work. Based on an analysis of 44 key informant interviews with marketing research practitioners, the study develops a framework to ...
Robert Cluley, William Green, R. Owen
semanticscholar +1 more source
FEBS Open Bio, EarlyView.We investigated the toxicity of 12 active compounds commonly found in herbal weight loss supplements (WLS) using human liver and colon cell models. Epigallocatechin‐3‐gallate was the only compound showing significant toxicity. Metabolic profiling revealed protein degradation, disrupted energy and lipid metabolism suggesting that the inclusion of EGCG ...
Emily C. Davies +3 more
wiley +1 more source
Marketing Research in the 21st Century: Opportunities and Challenges
Revista Brasileira de Marketing, 2018 The role of marketing for consumers and businesses is rapidly evolving (Ferrell, Hair, Marshall Tamilia 2015). Indeed, the marketing function is fundamentally changing as a result of the digital transformation, data, data analytics and most recently ...
J. Hair +2 more
semanticscholar +1 more source
Enzymatic degradation of biopolymers in amorphous and molten states: mechanisms and applications
FEBS Open Bio, EarlyView.This review explains how polymer morphology and thermal state shape enzymatic degradation pathways, comparing amorphous and molten biopolymer structures. By integrating structure–reactivity principles with insights from thermodynamics and enzyme engineering, it highlights mechanisms that enable efficient polymer breakdown.
Anđela Pustak, Aleksandra Maršavelski
wiley +1 more source
Qualitative Marketing Research Through Usability Testing [PDF]
Annals of the University of Oradea: Economic Science, 2008 Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any
Orzan Mihai +2 more
doaj
The ZMET Technique: A New Paradigm for Improving Marketing and Marketing Research [PDF]
, 2005 For decades, marketing and marketing research have been based on a concept of consumer behaviour that is deeply embedded in a linear notion of marketing activities.
van Dessel, Maria
core +1 more source
An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective [PDF]
, 2007 Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both ...
Laczniak, Gene R. +2 more
core +2 more sources
Aging and Cancer, EarlyView.This study underscores the significant influence of frailty and vitality on the subjective health experience of older cancer survivors with acceptance and control emerging as salient mediators. These findings affirm the conceptual and empirical robustness of the model highlighting its potential utility in shaping future interventions for older cancer ...
Damien S. E. Broekharst +4 more
wiley +1 more source
Entrepreneurial marketing : a historical perspective on development and practice [PDF]
, 2001 Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses two very distinct areas of management: marketing and entrepreneurship.
Collinson, E.M., Shaw, E.
core +1 more source
Research on New Media Precision Marketing Method Based on Big Data Information Automatic Push [PDF]
, 2023 Yi Zhou, Yu Chen
openalex +1 more source