Results 51 to 60 of about 20,712,097 (350)
The student practitioner: developing skills through the marketing research consultancy project [PDF]
This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning.
Barry Ardley, Nick Taylor, Ross Brennan
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Methodology of a marketing research of Internet users
Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of
I. Yu. Alexandrova
doaj +1 more source
Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application
Problems that should be resolved by marketer when a new mobile application is put on sale can be divided into two groups. The 1-st one is connected with customer attraction, the 2-nd one – with his/her retaining. On the one hand, resolving these problems
I. P. Lebedeva
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What factors make for an effective digital learning tool in Higher Education? This systematic review identifies elements of a digital tool that published examples reveal to be features of an engaging and impactful digital tool. A systematic literature search yielded 25 research papers for analysis.
Akmal Arzeman +4 more
wiley +1 more source
Marketing Research in the 21st Century: Opportunities and Challenges
The role of marketing for consumers and businesses is rapidly evolving (Ferrell, Hair, Marshall Tamilia 2015). Indeed, the marketing function is fundamentally changing as a result of the digital transformation, data, data analytics and most recently ...
J. Hair +2 more
semanticscholar +1 more source
Marketing and Market Research [PDF]
In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding
openaire +2 more sources
A study of preferences of instrumental cosmetology consumers
A high demand for cosmetology among patients of various ages encourages the study of consumers’ needs and queries regarding instrumental cosmetology procedures.
V. O. Demchenko +3 more
doaj +1 more source
We investigated the toxicity of 12 active compounds commonly found in herbal weight loss supplements (WLS) using human liver and colon cell models. Epigallocatechin‐3‐gallate was the only compound showing significant toxicity. Metabolic profiling revealed protein degradation, disrupted energy and lipid metabolism suggesting that the inclusion of EGCG ...
Emily C. Davies +3 more
wiley +1 more source
Qualitative Marketing Research Through Usability Testing [PDF]
Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any
Orzan Mihai +2 more
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