A Research on Exhibition Marketing Strategies under the Era of "Internet Plus" [PDF]
, 2023 Guoqing Liu
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Fuzzy Methods in Marketing Research: Brief Literature Review
Studies in Business and EconomicsBackground: Literature studying is a critical step in research. It allows identified gaps, unresolved issues, research directions, methods, and models for use. Accordingly, publication review is an ongoing task.
Dorokhova Liudmyla +2 more
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KnowledgeDespite increased attention being given to Indigenous rights, decolonization, and reconciliation in a broader business setting, the engagement of business, marketing, and consumer studies with Indigenous cultures and peoples is negligible.
Tyron Rakeiora Love, C. Michael Hall
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Future development of focus group method in marketing system [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
Yu.M. Melnyk, D.V. Fomenko
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Internet-induced marketing techniques: Critical factors in viral marketing campaigns [PDF]
, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Bourlakis, M +3 more
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Deriving consensus rankings via multicriteria decision making methodology
, 2012 Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.
Ling, Amy Poh Ai +2 more
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The Sony Playstation! : consumer marketing the world's most popular interactive entertainment home console : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey University, Palmerston North, New Zealand [PDF]
, 2001 The videocassette may be viewed in the library.The focus of this thesis is the marketing methods used for the Sony PlayStation. Marketing in the video game industry has been ignored by a number of theorists, who tend to concentrate on the influences and ...
Tung, Raymond
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A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs
, 2022 Seray Kağıtçı Candan +1 more
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RESEARCH METHODS IN MARKETING [PDF]
, 2011 Cornelissen, Christian Gabriel +4 more
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RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES [PDF]
The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov.
Marius BALASESCU, Simona BALASESCU
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