Results 311 to 320 of about 1,158,519 (359)
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2015
Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
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Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
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Journal of Business Strategy, 1985
The decade of the 1970s will go down in the history of marketing as the period when strategic marketing planning first emerged as an identifiable area of theory and practice. In the process, a whole new vocabulary of terms was added to the marketing lexicon.
Albert L. Page, Laurence P. Feldman
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The decade of the 1970s will go down in the history of marketing as the period when strategic marketing planning first emerged as an identifiable area of theory and practice. In the process, a whole new vocabulary of terms was added to the marketing lexicon.
Albert L. Page, Laurence P. Feldman
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Marketing strategy and market value:
European Management Journal, 1998Abstract Clearly, managers must take into consideration the possible effect of their marketing strategies on the value of the firm. Charles Pahud de Mortanges and Alireza Tourani Rad use event-study analysis to test the hypothesis that the stock market value of a firm can be negatively affected by bad publicity related to a marketing strategy ...
Alireza Tourani Rad +1 more
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Marketing Laws and Marketing Strategy [PDF]
Journal of Marketing, 1962 If decisions of marketing managers are to be influenced by predictions based on theoretical models, it is important that the assumptions in the models be accurate. Marketeers must reformulate concepts in such models to make them empirically meaningful, as the author of this article shows.
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Competition and Marketing Strategy [PDF]
European Journal of Marketing, 1988 Processes of competition lie at the heart of the literature of marketing strategy. Indeed, it could be argued that competitors and sustainable competitive advantage are to marketing strategy what customers and the marketing concept are to marketing.
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2000
In the previous chapters on the supply of contracting services, it has generally been assumed either that the contractor was operating in one market or that the markets were so similar that they could be considered as one. Firms’ outputs are not usually confined to a single product.
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In the previous chapters on the supply of contracting services, it has generally been assumed either that the contractor was operating in one market or that the markets were so similar that they could be considered as one. Firms’ outputs are not usually confined to a single product.
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Remanufacturing as a Marketing Strategy
Management Science, 2008The profitability of remanufacturing systems for different cost, technology, and logistics structures has been extensively investigated in the literature. We provide an alternative and somewhat complementary approach that considers demand-related issues, such as the existence of green segments, original equipment manufacturer competition, and product ...
Atalay Atasu +2 more
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1989
Publisher Summary This chapter reviews various aspects of market strategies related to technology. The markets that give you competitive advantage are influenced by whether geography favors one or one's potential competitors, wherever they may be based.
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Publisher Summary This chapter reviews various aspects of market strategies related to technology. The markets that give you competitive advantage are influenced by whether geography favors one or one's potential competitors, wherever they may be based.
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Marketing strategies in the Istanbul housing market
International Journal of Housing Markets and Analysis, 2014Purpose – The purpose of this study is to demonstrate whether the leading argument of construction firms, which have been active in the mass production of housing for the past 10 years in Istanbul, that in addition to the features of the house itself, the position of the house in the city, in other words its location ...
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Marketing strategies on the labour market [PDF]
International Journal of Academic Research, 2013 Alexandru Mircea Nedelea, Marius Cucu
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