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Marketing 2.0: A New Marketing Strategy [PDF]
, 2010 The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share and capitalize knowledge.
CONSOLI, DOMENICO, MUSSO, FABIO
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The Exposition as a Marketing Strategy
Nursing Management (Springhouse), 1990Marian Martin Pettengill +3 more
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2019
The market cultivation strategy is at the heart of Business Development. This is because apart from the actual development of new products and services in Business Development, it is all about improving existing products, repositioning them on the market (or in new markets), or optimizing existing business models and new ones Adapt conditions to ...
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The market cultivation strategy is at the heart of Business Development. This is because apart from the actual development of new products and services in Business Development, it is all about improving existing products, repositioning them on the market (or in new markets), or optimizing existing business models and new ones Adapt conditions to ...
openaire +2 more sources
In pursuit of an effective B2B digital marketing strategy in an emerging market
Journal of the Academy of Marketing Science, 2019V. Vieira +4 more
semanticscholar +1 more source
The “first principles” of marketing strategy
Academy of Marketing Science Review, 2019Robert W. Palmatier, Andrew T. Crecelius
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Marketing Strategies for the Nineties
Perspectives in Psychiatric Care, 2009openaire +3 more sources
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
, 2004R. Rust, Katherine N. Lemon, V. Zeithaml
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