Results 291 to 300 of about 182,666 (315)

Does sustainability marketing strategy achieve payback profits? A signaling theory perspective

Corporate Social Responsibility and Environmental Management, 2018
Taiwen Feng, Yongtao Song
exaly  

Sustainability Marketing Strategy: An Analysis of Recent Literature

Global Business Review, 2013
Zillur Rahman
exaly  

Marketing Strategy and Management

1991
openaire   +1 more source

Evolution of Sustainability as Marketing Strategy: Beginning of New Era

Procedia, Social and Behavioral Sciences, 2012
Zillur Rahman, Praveen Goyal
exaly  

Optimal marketing strategy: A decision-making with ANP and TOPSIS

International Journal of Production Economics, 2010
Chin-Tsai Lin, Chuan Lee
exaly  

Issues in conducting marketing strategy research

Journal of Strategic Marketing, 1995
Stanley F Slater
exaly  

A stakeholder theory approach to designing environmental marketing strategy

Journal of Business and Industrial Marketing, 1995
Michael Jay Polonsky
exaly  

Marketing as strategy

Futures, 1994
Michael H. Morris, Leyland F. Pitt, Derek Bromfield   +2 more
openaire   +1 more source

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Aron O'Cass, Craig C Julian
exaly  

Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

Journal of World Business, 2010
David A Griffith
exaly