Results 271 to 280 of about 1,220,421 (308)

Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Journal of the Academy of Marketing Science, 2009
Rajan Varadarajan
exaly  

Marketing as strategy

Futures, 1994
Michael H. Morris, Leyland F. Pitt, Derek Bromfield   +2 more
openaire   +1 more source

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science, 2011
Neil A Morgan, Constantine S Katsikeas
exaly  

Sustainability Marketing Strategy: An Analysis of Recent Literature

Global Business Review, 2013
Vinod Kumar, Zillur Rahman, A A Kazmi
exaly  

Marketing Strategy and Management

1991
openaire   +1 more source

Evolution of Sustainability as Marketing Strategy: Beginning of New Era

Procedia, Social and Behavioral Sciences, 2012
Vinod Kumar, Zillur Rahman, A A Kazmi
exaly  

Does sustainability marketing strategy achieve payback profits? A signaling theory perspective

Corporate Social Responsibility and Environmental Management, 2018
Taiwen Feng, Yongtao Song
exaly  

Optimal marketing strategy: A decision-making with ANP and TOPSIS

International Journal of Production Economics, 2010
Chin-Tsai Lin
exaly  

A stakeholder theory approach to designing environmental marketing strategy

Journal of Business and Industrial Marketing, 1995
Michael Jay Polonsky
exaly  

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Aron O'Cass, Craig C Julian
exaly