Results 271 to 280 of about 182,666 (315)

Market Timing Strategies That Worked [PDF]

The Journal of Portfolio Management, 2003
There is evidence that a few simple market timing strategies appear to have outperformed a buy-and-hold strategy in the 1970–2000 period. The example here is based on spreads between the E/P ratio of the S&P 500 index and interest rates. Extremely narrow spreads compared to historical ranges appear to predict more frequent market downturns to come.
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Strategy proof electronic markets

Proceedings of the ninth international conference on Electronic commerce, 2007
In electronic double auctions, property of incentive compatibility is very important. Incentive compatibility ensures that truthful bidding is the dominant strategy. Other important properties in electronic auctions are budget balance (BB) and individual rational (IR).
A. R. Dani, Arun K. Pujari, Ved Prakash Gulati   +2 more
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REBRANDING STRATEGIES FOR THE CHINESE MARKET

FINANZA MARKETING E PRODUZIONE, 2012
The paper analyzes rebranding strategies in the Chinese market. The rebranding strategy is interpreted as a process that reduces cultural distances and creates new identities by activating processes of brand knowledge generation that can impact on brand performance.
GUERCINI, SIMONE, RANFAGNI, SILVIA
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Marketing 2.0: A New Marketing Strategy [PDF]

, 2010
The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share and capitalize knowledge.
CONSOLI, DOMENICO, MUSSO, FABIO
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Marketing Laws and Marketing Strategy

Journal of Marketing, 1962
If decisions of marketing managers are to be influenced by predictions based on theoretical models, it is important that the assumptions in the models be accurate. Marketeers must reformulate concepts in such models to make them empirically meaningful, as the author of this article shows.
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Marketing Strategy - The Axiology of the Strategy Valorification of Marketing

Ovidius University Annals, Economic Sciences Series, 2010
The present material has an theoretic aspect of the marketing culture but also to marketing science as instrument of passing the condition of economic reality of the emanation of theoretic demarche, pure socialeconomic. Threw the strategy of marketing in their own job, but in the society also from proximity and not also, tries to persuade,the exterior ...
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Marketing strategy

Journal of Historical Research in Marketing, 2012
PurposeThe purpose of this paper is to organize the semantics jungle of marketing strategy approaches, terms and concepts into a logically coherent framework using the history of marketing thought to inform current marketing research and practice.Design/methodology/approachThe paper takes the form of an intensive literature review tracing the three ...
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Marketing Strategies for the Mature Market

1994
With this book, organizations can develop effective marketing strategies for serving the older consumer market. Assistance is provided in the form of information and recommendations for marketing action. Existing knowledge is summarized and additional information from a large-scale study is presented to fill gaps in existing knowledge.
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The Exposition as a Marketing Strategy

Nursing Management (Springhouse), 1990
M D, Weiss, M M, Pettengill, K, Savik, D K, Kjervik   +3 more
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Market Entry Strategies

Foreign Trade Review, 1994
Susan P. Douglas, C. Samuel Craig
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