Results 251 to 260 of about 1,220,421 (308)

Marketing strategy and market value:

European Management Journal, 1998
Abstract Clearly, managers must take into consideration the possible effect of their marketing strategies on the value of the firm. Charles Pahud de Mortanges and Alireza Tourani Rad use event-study analysis to test the hypothesis that the stock market value of a firm can be negatively affected by bad publicity related to a marketing strategy ...
Charles Pahud de Mortanges, Alireza Tourani Rad   +1 more
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Bank Marketing Strategies

International Journal of Bank Marketing, 1983
Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
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Marketing strategies for visibility

Journal of Librarianship and Information Science, 2010
Any organization must build a good reputation and image in order to ‘anchor’ its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do — and their techniques and approaches can be applied to libraries. Examples from organizations
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Marketing 2.0: A New Marketing Strategy [PDF]

, 2010
The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share and capitalize knowledge.
CONSOLI, DOMENICO, MUSSO, FABIO
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Marketing Laws and Marketing Strategy

Journal of Marketing, 1962
If decisions of marketing managers are to be influenced by predictions based on theoretical models, it is important that the assumptions in the models be accurate. Marketeers must reformulate concepts in such models to make them empirically meaningful, as the author of this article shows.
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Marketing strategy

Journal of Historical Research in Marketing, 2012
PurposeThe purpose of this paper is to organize the semantics jungle of marketing strategy approaches, terms and concepts into a logically coherent framework using the history of marketing thought to inform current marketing research and practice.Design/methodology/approachThe paper takes the form of an intensive literature review tracing the three ...
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Marketing Strategy - The Axiology of the Strategy Valorification of Marketing

Ovidius University Annals, Economic Sciences Series, 2010
The present material has an theoretic aspect of the marketing culture but also to marketing science as instrument of passing the condition of economic reality of the emanation of theoretic demarche, pure socialeconomic. Threw the strategy of marketing in their own job, but in the society also from proximity and not also, tries to persuade,the exterior ...
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Marketing Strategies for the Mature Market

1994
With this book, organizations can develop effective marketing strategies for serving the older consumer market. Assistance is provided in the form of information and recommendations for marketing action. Existing knowledge is summarized and additional information from a large-scale study is presented to fill gaps in existing knowledge.
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The Exposition as a Marketing Strategy

Nursing Management (Springhouse), 1990
M D, Weiss, M M, Pettengill, K, Savik, D K, Kjervik   +3 more
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Market Entry Strategies

Foreign Trade Review, 1994
Susan P. Douglas, C. Samuel Craig
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