Results 241 to 250 of about 1,220,421 (308)

Marketing Strategies and Factors Influencing the Popularity of Alcohol Videos from Official Brand Accounts on Douyin: Content Analysis Study. [PDF]

JMIR Infodemiology
Zhao Y, Zhang L, Qian C, Guo W, Zhu W, Zheng P.   +5 more
europepmc   +1 more source

Digital Marketing Strategies for Sustainable Food and Beverage Brands: A Bibliometric Systematic Literature Review. [PDF]

F1000Res
Soodan V, Chakraborty S, Tailor RK, Sharma D.   +3 more
europepmc   +1 more source

MARKETING STRATEGY OF ENTERPRISES IN MODERN ECONOMIC CONDITIONS [PDF]

, 2016
Garmider, L., Kalafat, J.
core  

Pork carcass fabrication economics: drivers of profitability and an explanation of costing models. [PDF]

Transl Anim Sci
Bohrer BM.
europepmc   +1 more source

Improving representativeness in trial recruitment: A data-driven approach. [PDF]

Contemp Clin Trials Commun
Khajehpour P, Amar J, Chaiyachati KH, Jsaiz Y, Rashidian S, Huang E, Washington V.   +6 more
europepmc   +1 more source

Characterising 'Spree Bar': an examination of the popularity, marketing and composition of a vaping device with a nicotine analogue across multiple data streams. [PDF]

Tob Control
O'Connor RJ, Li D, Xie Z, Page MK, Felicione NJ, Schneller-Najm LM, Ye P, Raczyk A, Bansal-Travers M, Goniewicz ML.   +9 more
europepmc   +1 more source

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Remanufacturing as a Marketing Strategy

Management Science, 2008
The profitability of remanufacturing systems for different cost, technology, and logistics structures has been extensively investigated in the literature. We provide an alternative and somewhat complementary approach that considers demand-related issues, such as the existence of green segments, original equipment manufacturer competition, and product ...
Atalay Atasu, Miklos Sarvary, Luk N. Van Wassenhove   +2 more
openaire   +1 more source

Marketing Strategies

2015
Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
openaire   +1 more source

Strategic marketing, marketing strategy and market strategy

AMS Review, 2015
In the lead article of this issue, Hunt (2015) provides an exposition of how the resource-advantage (R-A) theory undergirds the sixteen foundational premises of marketing strategy advanced in Varadarajan (Journal of the Academy of Marketing Science, 38 (2), 119-140, 2010).
openaire   +1 more source