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Adaptive Digital Marketing: A Systematic Review of Bio-Inspired Reinforcement Learning, Multi-Agent Systems, and Agentic AI for Intelligent Optimisation. [PDF]

Biomimetics (Basel)
Adhikari TN, Sayers W, Zhang S.
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Remanufacturing as a Marketing Strategy

Management Science, 2008
The profitability of remanufacturing systems for different cost, technology, and logistics structures has been extensively investigated in the literature. We provide an alternative and somewhat complementary approach that considers demand-related issues, such as the existence of green segments, original equipment manufacturer competition, and product ...
Atalay Atasu, Miklos Sarvary, Luk N. Van Wassenhove   +2 more
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Marketing Strategies

2015
Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
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Strategic marketing, marketing strategy and market strategy

AMS Review, 2015
In the lead article of this issue, Hunt (2015) provides an exposition of how the resource-advantage (R-A) theory undergirds the sixteen foundational premises of marketing strategy advanced in Varadarajan (Journal of the Academy of Marketing Science, 38 (2), 119-140, 2010).
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Strategy proof electronic markets

Proceedings of the ninth international conference on Electronic commerce, 2007
In electronic double auctions, property of incentive compatibility is very important. Incentive compatibility ensures that truthful bidding is the dominant strategy. Other important properties in electronic auctions are budget balance (BB) and individual rational (IR).
A. R. Dani, Arun K. Pujari, Ved Prakash Gulati   +2 more
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REBRANDING STRATEGIES FOR THE CHINESE MARKET

FINANZA MARKETING E PRODUZIONE, 2012
The paper analyzes rebranding strategies in the Chinese market. The rebranding strategy is interpreted as a process that reduces cultural distances and creates new identities by activating processes of brand knowledge generation that can impact on brand performance.
GUERCINI, SIMONE, RANFAGNI, SILVIA
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Market Timing Strategies That Worked [PDF]

The Journal of Portfolio Management, 2003
In this paper, we present a few simple market-timing strategies that appear to outperform the "buy-and-hold" strategy, with real-time data from 1970 to 2000. Our focus is on spreads between the E/P ratio of the S&P 500 index and interest rates. Extremely low spreads, as compared to their historical ranges, appear to predict higher frequencies of ...
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