Results 261 to 270 of about 182,666 (315)
Research in marketing strategy
Journal of the Academy of Marketing Science, 2018 This record is for a(n) postprint of an article published in Journal of the Academy of Marketing Science on 2018-08-18; the version of record is available at https://doi.org/10.1007/s11747-018-0598-1.Marketing strategy is a construct that lies at the ...
Neil A Morgan +2 more
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Computer‐based support for marketing strategy development
European Journal of Marketing, 2000 Reports on an investigation of computer-based support for developing marketing strategy. First, on the basis of a literature study, the nature of marketing strategy development is clarified. The needs for computer-based support are identified. The status
Shuliang Li, Yanqing Duan
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Remanufacturing as a Marketing Strategy
Management Science, 2008The profitability of remanufacturing systems for different cost, technology, and logistics structures has been extensively investigated in the literature. We provide an alternative and somewhat complementary approach that considers demand-related issues, such as the existence of green segments, original equipment manufacturer competition, and product ...
Atalay Atasu +2 more
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2015
Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
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Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
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Marketing strategies in virtual worlds
ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 2007More and more businesses are selling products and providing services through multiple channels. 3D virtual worlds are emerging to be one of the channels for companies to communicate with their customers. Being able to simulate similar experiences as customers have in real stores, virtual worlds are able to enhance product knowledge, attitude and ...
Tsz-Wai Lui +2 more
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Strategic marketing, marketing strategy and market strategy
AMS Review, 2015In the lead article of this issue, Hunt (2015) provides an exposition of how the resource-advantage (R-A) theory undergirds the sixteen foundational premises of marketing strategy advanced in Varadarajan (Journal of the Academy of Marketing Science, 38 (2), 119-140, 2010).
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Marketing strategy and market value:
European Management Journal, 1998Abstract Clearly, managers must take into consideration the possible effect of their marketing strategies on the value of the firm. Charles Pahud de Mortanges and Alireza Tourani Rad use event-study analysis to test the hypothesis that the stock market value of a firm can be negatively affected by bad publicity related to a marketing strategy ...
Charles Pahud de Mortanges +1 more
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International Journal of Bank Marketing, 1983
Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
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Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
openaire +1 more source
Marketing strategies for visibility
Journal of Librarianship and Information Science, 2010Any organization must build a good reputation and image in order to ‘anchor’ its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do — and their techniques and approaches can be applied to libraries.
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