Results 261 to 270 of about 4,445,286 (288)

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Craig Julian, Aron O'Cass
exaly  

From segmentation to fragmentation: Markets and marketing strategy in the postmodern era

European Journal of Marketing, 1997
Clifford J Shultz, A Fuat Firat
exaly  

Strategy fit and performance consequences of international marketing standardization

Strategic Management Journal, 2006
Marios Theodosiou, Saeed Samiee, Constantine S Katsikeas   +2 more
exaly  

Relationalism in marketing channels and marketing strategy

European Journal of Marketing, 2011
Charles Blankson, Francisco Guzman
exaly  

Computer‐based support for marketing strategy development

European Journal of Marketing, 2000
Yanqing Duan, Shuliang Li
exaly  

Market dynamics and marketing strategies

1998
openaire   +1 more source

Marketing as strategy

Futures, 1994
Michael H. Morris, Leyland F. Pitt, Derek Bromfield   +2 more
openaire   +1 more source

Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

Journal of World Business, 2010
David Griffith
exaly  

Marketing Strategies

2022
openaire   +1 more source

Marketing Strategy

2023
openaire   +1 more source