Results 281 to 290 of about 1,220,421 (308)

Marketing Strategy

2023
openaire   +1 more source

Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

Journal of World Business, 2010
David A Griffith
exaly  

Strategy fit and performance consequences of international marketing standardization

Strategic Management Journal, 2006
Constantine S Katsikeas, Saeed Samiee, Marios Theodosiou   +2 more
exaly  

Marketing strategies for the mature market

Choice Reviews Online, 1995
openaire   +1 more source

Revisiting international marketing strategy in a digital era

International Marketing Review, 2019
Leonidas C Leonidou
exaly  

Computer‐based support for marketing strategy development

European Journal of Marketing, 2000
Yanqing Duan
exaly  

Marketing Strategies

2022
openaire   +1 more source

Issues in conducting marketing strategy research

Journal of Strategic Marketing, 1995
exaly  

Market dynamics and marketing strategies

1998
openaire   +1 more source

Marketing objectives and marketing strategies

2019
openaire   +1 more source