Results 61 to 70 of about 82,447 (167)

The role of open innovation, hotel service quality and marketing strategy in hotel business performance. [PDF]

Heliyon, 2022
Azhar Mohd Harif MA, Nawaz M, Hameed WU.
europepmc   +1 more source

Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies

Frontiers in Psychology, 2022
Lieve Doucé, Carmen Adams, Carmen Adams, Olivia Petit, Anton Nijholt   +4 more
doaj   +1 more source

Chiral Switch: Between Therapeutical Benefit and Marketing Strategy. [PDF]

Pharmaceuticals (Basel), 2022
Hancu G, Modroiu A.
europepmc   +1 more source

Reimagining marketing strategy: driving the debate on grand challenges. [PDF]

J Acad Mark Sci, 2022
de Ruyter K, Keeling DI, Plangger K, Montecchi M, Scott ML, Dahl DW.   +5 more
europepmc   +1 more source

Strategic thinking and innovation as panaceas for hotel performance in turbulent business environments

Cogent Business & Management
As the hospitality industry grapples with unprecedented crises, the relationship between innovation, strategic thinking and hotel performance during crises emerges as a critical area of exploration. The study investigates the mediating role of innovation
Klenam Korbla Ledi, Rebecca Bridget Dumeda, Stephen Bandoma, Enya Ameza-Xemalordzo   +3 more
doaj   +1 more source

Escaping the Red Queen: Health as a corporate food marketing strategy. [PDF]

SSM Popul Health, 2021
Cuevas S, Patel N, Thompson C, Petticrew M, Cummins S, Smith R, Cornelsen L.   +6 more
europepmc   +1 more source

Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan. [PDF]

BMC Pregnancy Childbirth, 2022
Usmani A, Sultana S, Nisar I, Zaidi S, Jehan I, Zaidi A.   +5 more
europepmc   +1 more source

Social Marketing Strategy to Promote Traditional Thai Medicines during COVID-19: KAP and DoI Two-Step Theory Application Process. [PDF]

Int J Environ Res Public Health, 2022
Senachai P, Julsrigival J, Sann R.
europepmc   +1 more source

Integrating credit and debit data for enhanced insights into borrowing behavior and predictive modeling of credit card delinquency

Journal of Finance and Data Science
This research delves into the predictive modeling of credit card delinquency by harnessing both credit and debit data, offering a nuanced perspective on consumer financial behavior. The study introduces a novel hierarchical Bayesian regression model that
Håvard Huse, Sven A. Haugland, Auke Hunneman   +2 more
doaj   +1 more source

Factors Affecting Banking Financial Stability in Vietnam's Emerging Economy: A Lasso, Ridge, and Elasticnet Regression Analysis

Ianna Journal of Interdisciplinary Studies
Background: The COVID-19 pandemic has significantly impacted the stability of the global economy and the banking sector in developing nations such as Vietnam.
Pham Thuy Tu, Phan Thi Nga, Le Thi Thuy Van   +2 more
doaj