Results 51 to 60 of about 82,447 (167)

Surviving black swan: competitive intelligence and frugal innovation as panaceas to SME value creation during crisis

Cogent Business & Management
This study proposes mechanisms for firms to thrive in a turbulent business environment by investigating the mediating role of frugal innovation in the relationship between competitive intelligence and value creation.
Klenam Korbla Ledi
doaj   +1 more source

Consumer behavior analysis based on Internet of Things platform and the development of precision marketing strategy for fresh food e-commerce. [PDF]

PeerJ Comput Sci, 2023
Zhang M.
europepmc   +1 more source

Model of Urban Marketing Strategy Based on Ecological Environment Quality. [PDF]

J Environ Public Health, 2022
Sun F, Ye C, Zheng W, Miao X.
europepmc   +1 more source

THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON SMEs PERFORMANCE IN GHANA: THE ROLE OF SOCIAL CAPITAL AND GOVERNMENT SUPPORT POLICIES

Jurnal Manajemen dan Wirausaha, 2020
The primary purpose of this study was to propose a conceptual framework on the impact of entrepreneurial orientation (EO) on SMEs performance in Ghana: The role of social capital (SC) and government support policies (GSPs).
Solomon Gbene Zaato, Mohammad Ismail, Sathiswaran Uthamaputhran, Wilberforce Owusu-Ansah   +3 more
doaj   +1 more source

Lightweight Deep Learning Model for Marketing Strategy Optimization and Characteristic Analysis. [PDF]

Comput Intell Neurosci, 2022
Su Y, Wang C, Sun X.
europepmc   +1 more source

Enterprise marketing strategy using big data mining technology combined with XGBoost model in the new economic era. [PDF]

PLoS One, 2023
Chen H.
europepmc   +1 more source

Research on the Impact of Marketing Strategy on Consumers' Impulsive Purchase Behavior in Livestreaming E-commerce. [PDF]

Front Psychol, 2022
Chen B, Wang L, Rasool H, Wang J.
europepmc   +1 more source

Optimizing Film Companies' Marketing Strategy Using Blockchain and Recurrent Neural Network Model. [PDF]

Comput Intell Neurosci, 2022
Yu Y, Liu J.
europepmc   +1 more source

SUSTAINABLE SOLOPRENEURSHIP PRACTICES: THE ROLE OF GENDER

International Journal of Entrepreneurial Knowledge
Sustainability practices have grown to an increasing significance for entrepreneurial success, reflecting the true commitment to environmental stewardship, social responsibility, and economic viability.
Solomon Abekah Keelson, Abigail Padi
doaj   +1 more source

Survey data on organizational resources and capabilities, export marketing strategy, export competitiveness, and firm performance in exporting firms in Indonesia. [PDF]

Data Brief, 2023
Heriqbaldi U, Jayadi A, Erlando A, Samudro BR, Widodo W, Esquivias MA.   +5 more
europepmc   +1 more source