Results 31 to 40 of about 1,220,421 (308)
Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
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Aging and Cancer, EarlyView.ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef +2 more
wiley +1 more source
Tourism and Hospitality Management, 2023 Purpose – The food sector has embraced new technologies in customer service, including self-ordering kiosks (SOKs). Such a service allows customers to select, customize, and pay for their meals through a device or kiosk.
Evangelia Marinakou +2 more
doaj +1 more source
Low Incidence of Relapses After Vaccination in Anti‐Aquaporin‐4 Antibody‐Positive NMOSD
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Patients with neuromyelitis optica spectrum disorder (NMOSD) may experience increased signs and symptoms of their underlying disease when vaccinated against meningococcal disease before receiving complement component 5 inhibitor therapies. This retrospective analysis indicated an overall low relapse incidence (mean [range], 3.3% [0.7%–10.6 ...
Sean J. Pittock +4 more
wiley +1 more source
Вісник: Київський інститут бізнесу та технологій, 2021 The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements ...
I. Mosiichuk, K. Kashchuk
doaj +1 more source
Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin +11 more
wiley +1 more source
Rifampicin resistance among the TB Patients in Pakistan: a retrospective cross-sectional study
Journal of Infection in Developing CountriesIntroduction: Rifampicin resistant (RR) tuberculosis (TB) is a key challenge in terms of high morbidity, mortality and socio-economic burden. Pakistan has the sixth highest RR TB prevalence globally.
Sobia Faisal +5 more
doaj +1 more source
The role of exhibitions in the marketing mix in South Africa
South African Journal of Economic and Management Sciences, 2000 Exhibitions are a recognised component of a company's marketing mix, The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity.
S. McCoy, P. J. du Plessis
doaj +1 more source
Cogent Business & ManagementThis study examines the mediating role of green innovation in the relationship between green transformational leadership and environmental performance and simultaneously posits green dynamic capability as a pivotal boundary condition.
Klenam Korbla Ledi +3 more
doaj +1 more source
BUILDING COMPETITIVE ADVANTAGE THROUGH MARKETING, MANUFACTURING AND ENVIRONMENTAL MANAGEMENT STRATEGY: A CASE STUDY OF METAL PRODUCT SMEs IN TEGAL [PDF]
, 2008 This research investigates how the marketing strategy, manufacturing strategy and environment management create SMEs competitive advantage that will improve SMEs business performance. It gives both theoretical and managerial implications about steps must
PERDHANA, Mirwan Surya +1 more
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