Results 31 to 40 of about 182,666 (315)
Market representations in industrial marketing : Could representations influence strategy? [PDF]
A central question in industrial marketing is whether the form in which the external environment of a firm is represented influences the marketing strategy.
Diaz Ruiz, Carlos +3 more
core +1 more source
Organizational purpose has flourished in the professional management literature, yet despite increased scholarly interest, academic knowledge and empirical research on the topic remain scarce.
Ramon van Ingen +3 more
doaj +1 more source
EVENT AS A FORM OF HANDICRAFT PRODUCT MARKETING COMMUNICATION STRATEGY
Event marketing strategy can be known as a form of marketing strategy that is realized through organizing an event. The event marketing strategy itself includes all things equipment, technical, and promotional channels.
Wilantara, Jaka, Mulyana, Ahmad
core
This study describes the micro business digital marketing strategy using Instagram and WhatsApp during the COVID-19 pandemic. Indonesia implemented a Large-Scale Social Restriction (PSBB) policy during the COVID-19 pandemic so that many shopping centers ...
Prastiwi, Luciana Retno
core
This study investigates the influence of lecturer non-verbal cues on student perceptions of teaching quality, considering the moderating effects of gender and age.
Solomon Abekah Keelson +2 more
doaj +1 more source
Pathways and pitfalls: a qualitative study of student experiences in biomedical science education
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell +8 more
wiley +1 more source
To effectively shape healthcare outcomes and delivery, patient engagement has become increasingly important. It also has a significant impact on customer satisfaction and service quality.
Solomon Abekah Keelson +2 more
doaj +1 more source
Low Incidence of Relapses After Vaccination in Anti‐Aquaporin‐4 Antibody‐Positive NMOSD
ABSTRACT Patients with neuromyelitis optica spectrum disorder (NMOSD) may experience increased signs and symptoms of their underlying disease when vaccinated against meningococcal disease before receiving complement component 5 inhibitor therapies. This retrospective analysis indicated an overall low relapse incidence (mean [range], 3.3% [0.7%–10.6 ...
Sean J. Pittock +4 more
wiley +1 more source
Digital Marketing Strategy for Affinity Marketing: Utilising the New Marketing Arena
Integration of digital marketing into overall business strategy is no longer an option, it is imperative for success. Yet, not all have tapped into this.
Mekonnen, A.
core +1 more source
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective [PDF]
Purpose - Purpose – This article has an explicit purpose of making a theoretical contribution to the issue of senior management cognitions of the corporate identity/corporate strategy interface.
Balmer, JMT +9 more
core +1 more source

