Results 31 to 40 of about 182,666 (315)

Market representations in industrial marketing : Could representations influence strategy? [PDF]

open access: yes, 2014
A central question in industrial marketing is whether the form in which the external environment of a firm is represented influences the marketing strategy.
Diaz Ruiz, Carlos   +3 more
core   +1 more source

Exploring the Meaning of Organizational Purpose at a New Dawn: The Development of a Conceptual Model Through Expert Interviews

open access: yesFrontiers in Psychology, 2021
Organizational purpose has flourished in the professional management literature, yet despite increased scholarly interest, academic knowledge and empirical research on the topic remain scarce.
Ramon van Ingen   +3 more
doaj   +1 more source

EVENT AS A FORM OF HANDICRAFT PRODUCT MARKETING COMMUNICATION STRATEGY

open access: yes, 2022
Event marketing strategy can be known as a form of marketing strategy that is realized through organizing an event. The event marketing strategy itself includes all things equipment, technical, and promotional channels.
Wilantara, Jaka, Mulyana, Ahmad
core  

MICRO ENTERPRISE DIGITAL MARKETING STRATEGY USING INSTAGRAM AND WHATSAPP DURING THE COVID-19 PANDEMIC

open access: yes, 2023
This study describes the micro business digital marketing strategy using Instagram and WhatsApp during the COVID-19 pandemic. Indonesia implemented a Large-Scale Social Restriction (PSBB) policy during the COVID-19 pandemic so that many shopping centers ...
Prastiwi, Luciana Retno
core  

The influence of lecturer non-verbal cues on student perceptions of teaching quality: the role of gender and age

open access: yesCogent Education
This study investigates the influence of lecturer non-verbal cues on student perceptions of teaching quality, considering the moderating effects of gender and age.
Solomon Abekah Keelson   +2 more
doaj   +1 more source

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

open access: yesFEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell   +8 more
wiley   +1 more source

The impact of patient engagement on service quality and customer well-being: an introspective analysis from the healthcare providers’ perspective

open access: yesCogent Public Health
To effectively shape healthcare outcomes and delivery, patient engagement has become increasingly important. It also has a significant impact on customer satisfaction and service quality.
Solomon Abekah Keelson   +2 more
doaj   +1 more source

Low Incidence of Relapses After Vaccination in Anti‐Aquaporin‐4 Antibody‐Positive NMOSD

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Patients with neuromyelitis optica spectrum disorder (NMOSD) may experience increased signs and symptoms of their underlying disease when vaccinated against meningococcal disease before receiving complement component 5 inhibitor therapies. This retrospective analysis indicated an overall low relapse incidence (mean [range], 3.3% [0.7%–10.6 ...
Sean J. Pittock   +4 more
wiley   +1 more source

Digital Marketing Strategy for Affinity Marketing: Utilising the New Marketing Arena

open access: yes, 2016
Integration of digital marketing into overall business strategy is no longer an option, it is imperative for success. Yet, not all have tapped into this.
Mekonnen, A.
core   +1 more source

A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective [PDF]

open access: yes, 2013
Purpose - Purpose – This article has an explicit purpose of making a theoretical contribution to the issue of senior management cognitions of the corporate identity/corporate strategy interface.
Balmer, JMT   +9 more
core   +1 more source

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