Results 11 to 20 of about 1,220,421 (308)
Defensive Marketing Strategies [PDF]
Marketing Science, 1983 This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response.
John R. Hauser, Steven M. Shugan
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Frontiers in Psychology, 2022 Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context.
Lieve Doucé +4 more
doaj +1 more source
Cogent Economics & Finance, 2021 The paper investigated the nexus between Ghana’s single spine pay policy and unemployment. An exploratory sequential mixed design method was employed to collect data from 413 business owners and managers, which comprised manufacturing companies, service ...
Martin Owusu Ansah +3 more
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Strategy-proofness and markets [PDF]
Social Choice and Welfare, 2001 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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Cogent Business & Management, 2019 While a plethora of studies examines the relationships amongst university education service quality, customer satisfaction and loyalty, there is hardly any focus in the literature on study mode differences.
Bruce Mwiya +9 more
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Work from home during COVID-19: the role of perceived hope, intrinsic spirituality and perceived supervisor support on job involvement [PDF]
Management Matters, 2022 Purpose – This study aims to explore the influence of perceived hope, intrinsic spirituality and supervisor support on job involvement at the time of work from home during the COVID-19 pandemic.
Muhammad Shariat Ullah +2 more
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Cross-Border E-Commerce – Myth or Reality. Review of Major Harmonisation Efforts
Studia i Materiały, 2017 The goal of the article is to review selected initiatives on harmonising the legal framework for international e-commerce. The article focuses on the achievements of two institutions with the greatest achievements in the field of harmonisation of the ...
Bartosz Targański +1 more
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MARKET STRATEGY AND MARKET SEGMENT
AJAR, 2020 This study aims to study how the marketing strategies of advertising, products, prices and channels affect the financial performance of Novotel Makassar Hotel. The sample used in this study is clients who book rooms and meeting rooms at the Novotel Makassar Hotel.
Bernadeth Tongli +2 more
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The SERVQUAL instrument: Reliability and validity in South Africa
South African Journal of Business Management, 1997 The drive to measure service quality has become a major focus in many organizations, as the links between service quality and business performance have become more clear.
Deon Nel +2 more
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Online brand community and consumer brand trust: Analysis from Czech millennials
Cogent Business & Management, 2022 To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However,
John Amoah +3 more
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