Results 11 to 20 of about 4,445,286 (288)
, 2013 An industrial firm’s implementation of international marketing strategy can be hampered where there is limited consistency across the strategy, the firm’s international marketing experience, and the value-adding role of the foreign subsidiary. This paper
Pehrsson, Anders,
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The effectiveness of marketing strategy making processes in medical markets [PDF]
, 2003 This thesis contributes to the understanding of the effectiveness of marketing strategy making processes. It examines how such effectiveness is contingent upon the internal and external environments in which the process operates and, therefore, how the ...
Smith, Brian D.
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An integrated approach to marketing strategy formulation and implementation [PDF]
The overall aim of the thesis was to address the issues involved in marketing strategy formulation, implementation and company performance by developing a framework for the marketing of insurance services in Jordan.
Akroush, Mamoun Nadim Awwad
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Defensive Marketing Strategies [PDF]
Marketing Science, 1983 This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response.
John R. Hauser, Steven M. Shugan
openaire +2 more sources
EVENT AS A FORM OF HANDICRAFT PRODUCT MARKETING COMMUNICATION STRATEGY [PDF]
, 2022 Event marketing strategy can be known as a form of marketing strategy that is realized through organizing an event. The event marketing strategy itself includes all things equipment, technical, and promotional channels.
Wilantara, Jaka, Mulyana, Ahmad
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MICRO ENTERPRISE DIGITAL MARKETING STRATEGY USING INSTAGRAM AND WHATSAPP DURING THE COVID-19 PANDEMIC [PDF]
, 2023 This study describes the micro business digital marketing strategy using Instagram and WhatsApp during the COVID-19 pandemic. Indonesia implemented a Large-Scale Social Restriction (PSBB) policy during the COVID-19 pandemic so that many shopping centers ...
Prastiwi, Luciana Retno
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Frontiers in Psychology, 2022 Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context.
Lieve Doucé +4 more
doaj +1 more source
Strategy-proofness and markets [PDF]
Social Choice and Welfare, 2001 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire +4 more sources
Cogent Economics & Finance, 2021 The paper investigated the nexus between Ghana’s single spine pay policy and unemployment. An exploratory sequential mixed design method was employed to collect data from 413 business owners and managers, which comprised manufacturing companies, service ...
Martin Owusu Ansah +3 more
doaj +1 more source
Cogent Business & Management, 2019 While a plethora of studies examines the relationships amongst university education service quality, customer satisfaction and loyalty, there is hardly any focus in the literature on study mode differences.
Bruce Mwiya +9 more
doaj +1 more source