Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
Qi M +6 more
europepmc +1 more source
Keeping Pace or Falling Behind? The Depth of Latin American Trade Agreements
ABSTRACT This article examines whether Latin American countries are keeping pace with global trends in trade agreement depth or falling behind. Using 681 agreements (1970–2019), we develop the Depth Index of Trade Agreements (DITA) to weight provisions endogenously through factor analysis based on co‐occurrence patterns.
Raphael Gomes da Silva +2 more
wiley +1 more source
Exploring multilingual Covid-19 crisis communication in Finland through the lens of social marketing: a qualitative study. [PDF]
Musta L +3 more
europepmc +1 more source
Chinese Trade Competition and Rural Mexican Migration
ABSTRACT China's accession to the World Trade Organization in 2001 reshaped global trade, reducing U.S. demand for Mexican manufactured goods and weakening Mexico's manufacturing employment. This study estimates how this trade‐induced decline affected migration and employment decisions among rural Mexicans.
Zachariah Rutledge, Joaquin Mayorga
wiley +1 more source
Selling Sickness or Helping Patients in the Age of Artificial Intelligence. [PDF]
Moezzi M, Hofmann BM.
europepmc +1 more source
ABSTRACT We conducted two framed field economic experiments with citrus farmers in Florida, United States and soybean farmers in Argentina to investigate their willingness to coordinate pest and weed management efforts. Despite the contrast between these two agricultural contexts, we find striking behavioral commonalities.
Ariel Singerman, Sergio H. Lence
wiley +1 more source
Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]
Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
europepmc +1 more source
Integrating Perennial Groundcover in Corn and Soybean Acres: Impacts on U.S. Agriculture
ABSTRACT Sustainable agricultural practices such as cover cropping can improve soil health, water quality, and carbon sequestration, yet U.S. adoption remains limited due to economic and operational barriers. We evaluate market and economic impacts of integrating perennial groundcover into U.S.
Sagar Dahal, Amani Elobeid, John Crespi
wiley +1 more source
Elena Cruz-Ruiz +3 more
doaj +1 more source
AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail. [PDF]
Alarfaj FK +3 more
europepmc +1 more source

