Results 41 to 50 of about 48,267 (261)
Unconscious Thought Theory and Marketing: A novel perspective for new insights
Consumer Behavior Review, 2017 The Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity.
Marcia Horowitz Vieira +2 more
doaj +1 more source
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
How research on marketing in Central and Eastern Europe can advance international marketing theory
Tržište, 2010 This paper deals with the question of how research on marketing issues in Central and Eastern Europe (CEE) can contribute to the international marketing theory.
Arnold Schuh
doaj
Advanced Functional Materials, EarlyView.ABSTRACT Chitosan, a polysaccharide upcycled from biowaste, has long promised sustainable, biocompatible, and antimicrobial films and devices, an appeal reinforced by its recent regulatory recognition, with several chitosan‐based antibacterial dressings gaining clearance through the Food and Drug Administration's 510(k) pathway.
Jacopo Nicoletti +16 more
wiley +1 more source
Evolution of the marketing theory: genesis, conception, periodization [PDF]
Marketing i Menedžment Innovacij, 2016 The aim of this article. The article deals with evolution of the marketing theory in it genesis context, modern conception, periodization. Mercantilism, classical and neoclassical political economy, marginalism, institutionalism are distinguished as ...
M.A. Oklander, T.O. Oklander
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Advanced Functional Materials, EarlyView.Cell therapies typically rely on cold‐chain logistics and cryopreservation, limiting access and compromising cell quality. Here, a dual‐chamber device separates an oxygen‐supplying chamber from a hyaluronic acid cargo chamber, sustaining oxygen delivery for over 70 h and enabling ambient‐temperature shipment.
Daniel A. Domingo‐Lopez +9 more
wiley +1 more source
Confucian Educational Thought and Its Relevance to Contemporary Vietnamese Education
PhilosophiesThis study explores the contemporary relevance of Confucian educational thought in the context of Vietnam’s ongoing educational reform. It examines how foundational Confucian principles—particularly those related to moral cultivation, pedagogical methods,
Phuong Thi Nguyen +3 more
doaj +1 more source
Exploring Regional Industrial Growth: Does Specialization Explain It?
Economies, 2022 Being a form of territorial division of labor, economic specialization should be considered as a strategic management priority, contributing to a competitive territorial production structure and, consequently, regional economic growth.
Leyla Gamidullaeva +3 more
doaj +1 more source
Exceptional Electro‐Optic Coefficient Unlocked via Polarization Swaying in KNbO3 Thin Films
Advanced Functional Materials, EarlyView.We present the largest reported electro‐optic response in any material to date, guided by a new design principle that exploits ultralow coercive field polarization swaying enabled by low‐symmetry ferroelectric phases in monoclinic KNbO3 thin films for energy‐efficient classical and quantum photonic integrated circuits. ABSTRACT The electro‐optic effect
Sankalpa Hazra +11 more
wiley +1 more source
Moral Foundation Theory and Marketing
Journal of Applied Marketing Theory, 2012 In setting the stage for Moral Foundations Theory (MFT), Jon Haidt (2004) identified five foundations of intuitive ethics: 1) harm/care; 2) fairness/reciprocity; 3) ingroup/loyalty; 4) authority/respect; 5) and purity/sanctity. Each foundation could have
Steve LeMay, James Coleman, Dave McMahon
doaj +1 more source