Results 41 to 50 of about 477 (73)
Presentation of the athlete's personal brand and delivering value to the sponsor [PDF]
, 2016 The article is one of the author’s first research steps on his way to identify the concept of personal brand communication of a sportsperson with the use of ICT tools.
Idzikowski, Wojciech
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A paradigm for identifying macro-events in sports - a critical analysis [PDF]
, 2016 In the times before the democratic transition, the dominant paradigm describing Polish sport as a unified, formalised system. It seems, however, that such a vision is entirely inadequate for explaining present realities, whereby sport comprises various ...
Panfil, Ryszard
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Kobiety w tenisie – historia walki o równość [PDF]
Women’s sport has development significantly in the recent decades, with professionalisation and increasing interest from the public visible in many disciplines.
Łesyk, Michał
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Storytelling - sponsorship communication in sport [PDF]
, 2018 Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market.
Kończak, Jarosław
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Multiple criteria decision support in organizational and management chosen problems solving [PDF]
This article presents an introduction to multicriteria decision making using two decision tools: the Analytic Hierarchy Process (AHP) and its generalization to dependence and feedback – the Analytic Network Process (ANP).
Anna Greda, Wiktor Adamus
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The marketing in crisis situations on the example of the volleyball club AZS Częstochowa SSA [PDF]
, 2018 The basic objective of the article is to define the main directions of development of sports marketing in crisis situations. The article is also aimed at showing marketing activities and using the method of influencing current and potential fans.
Kowalski, Sławomir
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Towards coopetition in sport. Challenges for the market of high competition [PDF]
, 2016 One of the most important aspects of leading service organizations is searching for advantages and creative solutions. Organizations look for new qualitative assets, create new values for their clients and create processes on the basis of their key ...
Leśniewska, Aleksandra, Stosik, Aneta
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Analysis of the Impact of a Passive Interest in Sport on Student Lifestyle [PDF]
Aim: The aim of the study was to determine the impact of a passive interest in sport on student lifestyle. Particular attention was given to analysing the relationship between the consumption of sports-related content and health behaviour, as well as ...
Głowacki, Dominik, Głowacki, Dominik
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Marketing terytorialny – sposób myślenia i działania władz samorządowych [PDF]
, 2009 Referat porusza kwestie wzrastającego znaczenia marketingu terytorialnego w budowaniu pozytywnych relacji władz samorządowych z ich otoczeniem. Marketing terytorialny jest to bowiem nowoczesna koncepcja myślenia i działania wykorzystywana w zarządzaniu ...
Knapik, Anna
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