Entre el poder y el espectáculo : nuevas dimensiones de la cultura política en Polonia [PDF]
, 2012 The democratic system in Poland may be considered relatively young and still in development phase. Thus, Polish political culture is under continuous evolution.
Golemo, Karolina
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Ocena efektywności działań sponsoringowych w sporcie jeździeckim [PDF]
Celem poniższego artykułu było pokazanie, że dobrze zaprojektowana i zaprezentowana impreza jeździecka może być efektywnym narzędziem promocji. Na przykładzie jednej z największych imprez jeździeckich w Polsce i przeprowadzonych po niej badań ankietowych
Morawiak, Dorota, Tarant, Szymon
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B+R i innowacje jako źródło wzrostu gospodarczego w krajach słabiej rozwiniętych. Na marginesie uwag Leszka Balcerowicza [PDF]
, 2016 Leszek Balcerowicz’s article on backwardness annuity (Renta zacofania, Wprost weekly, 5 December 2004) caused stir in Poland’s research community, raising widespread indignation. The three key ideas of that article were as follows: 1.
Kozłowski, Jan
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El fenómeno del dopaje desde la perspectiva de las Ciencias Sociales Odile [PDF]
, 2015 En este libro se recoge una selección de las comunicaciones presentadas en el IV Congreso Internacional ‘Deporte, Dopaje y Sociedad’ que se celebró en Madrid del 26 de febrero al 1 de marzo de 2014 y que fue organizado conjuntamente por la Universidad ...
Angbo-Effie, Odile +45 more
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CRIMINAL PROTECTION OF TRADEMARKS RELATED TO THE OLYMPIC GAMES [PDF]
, 2014 Intellectual property rights, especially trademarks, played an important role in organization and promotion of the Olympic Games and commercial exploitation of sport.
Daśko, Natalia
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The Role of Trust for Leadership in Team Sports [PDF]
, 2017 Today’s sport in many ways is like business. Numerous concepts as well as characteristics are adequate for both. The role of leaders in sports and business is invaluable when it comes to reaching goals or creating positive work environment.
Gulak-Lipka, Patrycja
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The Potential of Social Media Use in Sports Clubs – Fan Communication and Knowledge Management [PDF]
, 2016 With the growing importance and popularity of social media which are becoming a part of our everyday life, it seems natural that they play an important role also in the activities of sport clubs.
Chwiałkowska, Agnieszka +1 more
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Pasja czy biznes? Wizerunek amatorskich klubów piłkarskich w mediach społecznościowych [PDF]
, 2020 The article is an attempt to present the results of research conducted on November and December of 2019 on the process of image creation in social media by amateur football clubs.
Sobiech, Mateusz
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Legal aspects of athletes' image rights usage in the light of marketing activities [PDF]
, 2016 Usually the law is at least one step behind the market demands. Economic potential of athletes’ image rights has been recognized by marketing specialists many years ago. Selling image rights brings huge amounts of money to professional athletes each year.
Westfal, Krzysztof M.
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Multiple criteria decision support in organizational and management chosen problems solving [PDF]
This article presents an introduction to multicriteria decision making using two decision tools: the Analytic Hierarchy Process (AHP) and its generalization to dependence and feedback – the Analytic Network Process (ANP).
Anna Greda, Wiktor Adamus
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