Transormations in contemporary society: social aspects [PDF]
, 2017 Монографія є колективною науковою роботою польських, словацьких та українських вчених у галузі педагогіки, освіти та здорового способу життя в сучасному трансформованому суспільстві.У монографії надається аналіз адаптаційних підходів щодо підготовки ...
Nekos, A. +4 more
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A paradigm for identifying macro-events in sports - a critical analysis [PDF]
, 2016 In the times before the democratic transition, the dominant paradigm describing Polish sport as a unified, formalised system. It seems, however, that such a vision is entirely inadequate for explaining present realities, whereby sport comprises various ...
Panfil, Ryszard
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Storytelling - sponsorship communication in sport [PDF]
, 2018 Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market.
Kończak, Jarosław
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Scientific Herald of the Institute of Vocational Education and Training of the National Academy of Pedagogical Sciences of Ukraine. Vocational pedagogy [PDF]
У збірнику висвітлено теоретичні та методичні засади розвитку професійної освіти і навчання в ринкових умовах; окреслено сучасні підходи до формування майбутніх кваліфікованих робітників як суб’єктів навчальної та квазіпрофесійної діяльності на ...
Alekseeva, Svitlana +17 more
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The marketing in crisis situations on the example of the volleyball club AZS Częstochowa SSA [PDF]
, 2018 The basic objective of the article is to define the main directions of development of sports marketing in crisis situations. The article is also aimed at showing marketing activities and using the method of influencing current and potential fans.
Kowalski, Sławomir
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Towards coopetition in sport. Challenges for the market of high competition [PDF]
, 2016 One of the most important aspects of leading service organizations is searching for advantages and creative solutions. Organizations look for new qualitative assets, create new values for their clients and create processes on the basis of their key ...
Leśniewska, Aleksandra, Stosik, Aneta
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Marketing terytorialny – sposób myślenia i działania władz samorządowych [PDF]
, 2009 Referat porusza kwestie wzrastającego znaczenia marketingu terytorialnego w budowaniu pozytywnych relacji władz samorządowych z ich otoczeniem. Marketing terytorialny jest to bowiem nowoczesna koncepcja myślenia i działania wykorzystywana w zarządzaniu ...
Knapik, Anna
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Role of an manager in a dual career of athletes [PDF]
, 2016 Many athletes begin their career at a very young age, joining then with varying degrees of success the role of an athlete and a student. In the initial stage of their sporting career it is hard to predict whether it will develop to the level of a career ...
Gulak-Lipka, Patrycja
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Fan – the prosumer of the sports market on the example of Pogon Szczecin Sport Club supporters [PDF]
, 2018 Introduction. The relationship between sports fan and the favored organization is a unique type of the client-brand connection. The attitude of the fan towards beloved club is based on emotions.
Brzeźniak, Mateusz
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