Results 11 to 20 of about 31 (25)

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Gronroos
exaly  

Relationship Marketing of Services Perspectives from 1983 and 2000

Journal of Relationship Marketing, 2002
Leonard Berry
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Journal of the Academy of Marketing Science, 1995
Leonard Berry
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

Marketing accountability: Linking marketing actions to financial results

Journal of Business Research, 2009
David W Stewart
exaly  

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
Christian Gronroos
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, P K Kannan
exaly  

The Antecedents and Consequences of Customer-Centric Marketing

Journal of the Academy of Marketing Science, 2000
Arun Sharma, Jagdish Sheth, Sharma Arun   +2 more
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Kevin Keller, Rajeev Batra
exaly