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Matkailun markkinointi sosiaalisessa mediassa
2019This study concentrates on how social media is affecting tourism marketing. First this study describes a general picture of tourism and social media marketing. Next tourism marketing in social media was considered more closely. Impacts of social media to tourism were examined from perspectives of users and tourism industry operators.
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Yritysten markkinointi sosiaalisessa mediassa
2017This Bachelor’s Thesis is about companies’ marketing in social media. The the-sis explains social media terminology and concentrates on business-to-customer marketing. Theoretical framework for marketing is relationship marketing which suits for social media better than the traditional view.
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Miksi markkinointi kannattaa suunnitella?
LAMK Pro, 2018Tohkanen, Jani, Nummikoski, Riku
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