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Insights into Language, Culture and Communication, 2022 Social marketing emerged as a valuable commercial tactic in the 1970s; it was created by Philip Kotler and Gerald Zaltman. Its basic notion is that the same marketing ideologies that utilized to sell consumer goods can also be employed to promote ...
Samy Abdel Aziz
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Issues in Political Campaigns during Nigeria's 2023 Presidential Election [PDF]
Social Sciences and Education Research ReviewThis conceptual study is a focus on the issues that were given prominence during the campaigns run-up to the 2023 presidential election conducted in Nigeria.
Kelvin INOBEMHE +5 more
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Twitter usage during global pandemic and corporate reputation in Nigeria
Heliyon, 2021 This study is a meta-analysis of empirical studies in social media strategies and reputation research. The research goal is to give a clearer idea of the broad directions and paradigm shifts in Twitter usage discourse over the years. Its major goal is to
Mary Adelua, Tunji Oyedepo, Odion Odiboh
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Twitter, civil activisms and EndSARS protest in Nigeria as a developing democracy
Cogent Social Sciences, 2022 The study examined how Twitter was used to organize the #EndSARS protest in Nigeria. It also investigated the extent to which Twitter has promoted or degraded democracy in Nigeria through its support for enhancing freedom of expression and being a driver
Oluwakemi E. Akerele-Popoola +2 more
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Emergence of Technology Driven Promotional Strategies for Commercialised Indian Cinema [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied InformaticsCinema is the most prominent medium for entertainment purposes as well as a means of living for many people which in turn leads to achieving overall economic growth, job creation for any developing country. Indian film Industry has undergone through some
Singh Vikash +3 more
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Women's Interpretation of the "Female Identity" Representation [PDF]
Taḥqīqāt-i Farhangī-i Īrān, 2008 Regarding the importance of representation in redefining individuals and social groups’ identity, the interpretation of women from representation of feminine identity in television is examined in this article.
Azam Ravadrad +2 more
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Development of Mass Communication Strategies for Church Growth: Engaging American Culture [PDF]
, 2020 In this analysis, methods of mass communication employed by the church throughout its history will be reviewed. The context for this church study is specifically within American culture.
Hines, Abby
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International Journal of Communication, 2023 In Colombia, racial discrimination is supposedly a thing of the past. However, structural racism is still present in all dimensions of social life. While the myths of marginalization, differentiation, and assimilation explain the relationship between ...
Carlos A. Cortés-Martínez +2 more
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Journal of Architecture, Art & Humanistic Science, 2022 The world in year 2020 suffers from a new virus Covid-19 and most of audiences get their knowledge about this virus, how to deal with and how to protect themselves from it from media and through awareness campaigns. Visualizing information is more easily
Aliaa Turafy
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Future Internet, 2022 Nowadays, news coverage implies the existence of video footage and sound, from which arises the need for fast reflexes by media organizations. Social media and mobile journalists assist in fulfilling this requirement, but quick on-site presence is not ...
Michail Niarchos +4 more
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