Results 21 to 30 of about 676,906 (301)
Possibilities of collecting, analysing and visualizing groundswell communication data in a global environment [PDF]
Research background: The groundswell is an undoubted threat, but also a potential of companies. It is important for business entities with a global scope to monitor potential customers and consumers when behaving in a digital environment, because there ...
Kubovics Michal, Zaušková Anna
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Globalization as the basis of marketing communication of a multinational company influencing the development of the local circular economy [PDF]
Research background: Safe treatment of waste in a way that ensures that future generations of the population can live and raise their offspring in a healthy habitat is one of the challenges we need to address.
Darázs Tamás, Šalgovičová Jarmila
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Two experiments examined if persuasive effectiveness of health messages varies as a function of the communication channel (Facebook vs. news website), and if so, why.
Eun-Ju Lee, Hyun Suk Kim, Min Hwi Joo
semanticscholar +1 more source
Perception of global environmental problems by Generation C and its marketing communication preferences [PDF]
With the technological progress of human society, the digital lifestyle of consumers is also growing. The growth of digital lifestyle contributes to the emergence of a new perspective on consumer segmentation, which increasingly appears to be necessary ...
Kusá Alena, Piatrov Igor
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Media Representations and Diversity in the 100 Years of Journalism & Mass Communication Quarterly
The Journal and Mass Communication Quarterly (JMCQ) has documented the struggle members of marginalized groups face in their quest to be treated equally in media content and careers.
Mia Moody-Ramirez +3 more
semanticscholar +1 more source
The impact of globalization on regional marketing [PDF]
The impact of economic globalization on regional development is a frequent topic of professional and public debate. Globalization has become a phenomenon that has a tremendous impact and knows no boundaries.
Jánošová Denisa, Labudová Lenka
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The Role of Human Resources, Hardware, and Databases in Mass Media Companies
The Management Information System, which includes Human Resources, Network, and Database, currently has a vital role in achieving the company's goals and sustainability.
Farhan Saputra
semanticscholar +1 more source
This study has attempted to determine the role of mass s media interventions on promoting public health knowledge and behavioral social change against COVID-19 pandemic disease in Jordan.
Hani Al-Dmour +4 more
semanticscholar +1 more source
Impact of globalisation on circular economy and sustainable development [PDF]
Currently, the issues related to the global threats of the environment represent a special, increasingly more significant category of global issues. The main cause of the constantly changing conditions of the environment is the economic growth itself as ...
Máliková Iveta
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Mass Media and Political Communication
AbstractThis chapter addresses the development of the media landscape, in relation to politics, since the democratic transition process in Portugal. It outlines the main changes and challenges faced by the media system and its interactions with the political system. By analysing the depiction of political actors in the news, politicians’ strategies for
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