Results 41 to 50 of about 11,807 (191)

A credit scoring model based on the Myers–Briggs type indicator in online peer-to-peer lending

Financial Innovation, 2022
Although psychometric features have been considered for alternative credit scoring, they have not yet been applied to peer-to-peer (P2P) lending because such information is not available on platforms.
Hyunwoo Woo, So Young Sohn
doaj   +1 more source

Personality Types and Traits—Examining and Leveraging the Relationship between Different Personality Models for Mutual Prediction

Applied Sciences, 2023
The popularity of social media services has led to an increase of personality-relevant data in online spaces. While the majority of people who use these services tend to express their personality through measures offered by the Myers–Briggs Type ...
Dušan Radisavljević, Rafal Rzepka, Kenji Araki   +2 more
doaj   +1 more source

Sleep Reactivity Amplifies the Impact of Pre‐Sleep Cognitive Arousal on Sleep Disturbances

Journal of Sleep Research, EarlyView.
This study investigates how sleep reactivity moderates the ‘stress‐pre‐sleep arousal‐sleep’ pathway in university students. At the within‐individual level, both high and low sleep‐reactive groups showed increased pre‐sleep cognitive arousal and sleep disruptions in response to elevated daily stress.
Noof Abdullah Saad Shaif, Julian Lim, Anthony N. Reffi, Michael W. L. Chee, Stijn A. A. Massar, Ju Lynn Ong   +5 more
wiley   +1 more source

The (In)Effectiveness of Psychological Targeting: A Meta‐Analytic Review

Psychology &Marketing, Volume 43, Issue 3, Page 575-590, March 2026.
ABSTRACT The use of psychological targeting—employing machine learning to predict consumer personality from digital footprints and subsequently tailoring persuasive messages—has emerged as a controversial yet prominent practice in digital marketing.
Raphael Perla, Thomas Maran, Begüm Bagci, Sascha Kraus, Dominik K. Kanbach, Ricarda B. Bouncken   +5 more
wiley   +1 more source

Personality Detection on Reddit Using DistilBERT

Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), 2023
Personality is a unique set of motivations, feelings, and behaviors humans possess. Personality detection on social media is a research topic commonly conducted in computer science. Personality models often used for personality detection research are the
Alif Rahmat Julianda, Warih Maharani
doaj   +1 more source

Conservatives, Progressives and Transformers: The Influence of Marketers' Biases on Sustainable Innovation

Creativity and Innovation Management, Volume 35, Issue 1, Page 251-276, March 2026.
ABSTRACT The inherent uncertainty of the innovation process, amplified by the complexity of the Anthropocene, means that marketers are likely to be subject to decision‐making biases that can affect sustainable product innovation. In parallel, new approaches to sustainability and innovation management are emerging, aiming to mitigate such biases and ...
Sophie Richit, Aurélie Hemonnet‐Goujot   +1 more
wiley   +1 more source

Shy or sociable : introversion/extraversion and message recall [PDF]

, 2015
textPersonality research has long been an area of interest in the study of consumer behavior. Currently, common practice is to segment prospective audiences by demographic variables (age, gender, and race) instead of psychographics (values, attitudes ...
Dvorak, Alana Marie
core  

Beyond The Book: Promoting Effective Research

, 2004
In the past library professionals have primarily collected and provided access to materials; however, this paper will argue that we must now go beyond access or Beyond the Book.
Borchardt, Jana M.
core   +1 more source

Personality ASPECTS: A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting

Journal of Consumer Behaviour, Volume 25, Issue 1, Page 212-237, January 2026.
ABSTRACT Psychological targeting refers to personalizing marketing communication based on consumers' psychological characteristics for increased persuasiveness. One of the primary mechanisms underlying such personalization effects is the creation of personal relevance by tailoring communication content to address individual consumer needs.
Kurt Alexander Ackermann, Pia Furchheim, Jesse Raymond Bächler, Nina Heim, Vera Nina Lenggenhager   +4 more
wiley   +1 more source

A 25‐Year Review and Psychometric Synthesis of the Myers–Briggs Type Indicator (MBTI) – Form M

Journal of Counseling &Development, Volume 103, Issue 4, Page 403-417, October 2025.
ABSTRACT The Myers–Briggs Type Indicator – Form M (MBTI‐M) is the most popular personality assessment used by professional counselors and taught in counselor education programs. Still, little is known about MBTI‐M score reliability and validity beyond what is published in the test manual.
Bradley T. Erford, Xi Zhang, Elizabeth L. Sweeting, Mia Russo, Anna Rashid, Martin F. Sherman, Emily L. Bradford, Xinran Wang, Allison Gao, Xinlei Huang, Ziyi Liu, Allie Haskew, Erin MacInerney, Ellery Moore, Daryn Thompson, Stephanie Barboza, Xinran Huang, Anqi Zhou, Yikai Xu, Yuxin Liu, Shagyuan Xu, Lingxiao Chen, Xianya Yang, Mengxuan Tong, Jieyi Ding, Xinya Yang   +25 more
wiley   +1 more source