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McDonaldization without a McDonald's

Food, Culture & Society, 2013
AbstractBangladesh is one of the few developing countries where there is no McDonald's and yet the process of “McDonaldization” is in full progress. This paper explores the food consumption practices of a group of affluent university-educated urban youth in Bangladesh to illustrate this process of McDonaldization.
Zaman S, Selim N, Joarder T
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McDonald’s

2023
Abstract Ray Kroc established a globally iconic corporation by franchising the fast-food-restaurant operation invented by the McDonald brothers. Kroc used an innovative franchising system plus a family-oriented marketing strategy that stressed the formula QSC&V (Quality, Service, Cleanliness, and Value).
Paul Brooker, Margaret Hayward
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McDonaldization

American Behavioral Scientist, 2003
McDonaldization is the most prominent and powerful instance of rationalization in contemporary societies. This article provides a critical assessment of Max Weber's rationalization thesis, develops an alternative to Weber's classical argument, and explores the impact of local cultures on the McDonaldization process.
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