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Comparison of cronbach’s alpha and McDonald’s omega for ordinal data: Are they different?
International Journal of Assessment Tools in Education, 2023 Among all, Cronbach’s Alpha and McDonald’s Omega are commonly used for reliability estimations. The alpha uses inter-item correlations while omega is based on a factor analysis result. This study uses simulated ordinal data sets to test whether the alpha
Fatih Orçan
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Evaluation of the impact of calorie labeling on McDonald’s restaurant menus: a natural experiment
International Journal of Behavioral Nutrition and Physical Activity, 2019 Background The long-term effect of calorie labeling on fast-food purchases is unclear. McDonald’s voluntarily labeled its menus with calories in 2012, providing an opportunity to evaluate this initiative on purchases.
Joshua Petimar +6 more
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Key indicators of green competitiveness: the EU and Ukraine’s performance [PDF]
E3S Web of Conferences, 2021 Implementation of the Global Sustainable Development Goals 2030 highlights the necessity to accelerate the dynamic processes of changing traditional approaches to doing business, favouring environmentally friendly and responsible ones.
Chygryn Olena +3 more
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Pengaruh Customer Relationship Marketing dan Kualitas Layanan Terhadap Kepuasan : Studi Konsumen McDonald’s Kediri [PDF]
Ekonika : Jurnal Ekonomi Universitas Kadiri, 2020 McDonald's is a fast food restaurant that has a branch in Kediri. The restaurant currently has competitors that can reduce customer satisfaction. Therefore, the research conducted aims to determine the partial and simultaneous effects of using the independent variables Customer Relatioship Management and Service Quality and the dependent variable ...
Laely, Nur +2 more
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Importance of Diversified Marketing Strategies for Fast Food Restaurant Chains [PDF]
Westcliff International Journal of Applied Research, 2020 Every organization needs to consistently adjust operations and marketing strategies in order to perpetually satisfy consumers and reinforce dedication to the vision and mission of the company.
Ekaterina Shcherbakova
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Shift Scheduling with the Goal Programming Approach in Fast-Food Restaurant: McDonald’s in Kelantan
Journal of Computing Research and Innovation, 2022 A major fast-food restaurant chain, such as McDonald's, must perform well to maintain its credibility with customers and dominance over other competitors. A fair and balanced shift schedule of workers must be generated to ensure that the workers provide the best service and production for the restaurant.
Diana Sirmayunie Mohd Nasir +3 more
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Ilmu Ekonomi Manajemen dan Akuntansi, 2022 Semakin meningkatnya pengguna internet dan media sosial menciptakan peluang besar bagi perusahaan umtuk mengembangan strategi pemasaran. Salah satu cara adalah dengan berperan aktif meningkatkan keputusan pembelian melalui sejumlah variabel-variabel yang mempengaruhi termasuk digital marketing dan harapan pelanggan.
Evi Noviaty, Anisa Aslamiah, Citra Citra
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Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia
International Journal of Applied Business and International Management, 2021 The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24.
Oh Zi Jian +11 more
semanticscholar +1 more source
Wages, Minimum Wages, and Price Pass-Through: The Case of McDonald’s Restaurants
Social Science Research Network, 2021 We use price and wage data from McDonald's restaurants to provide evidence on wage increases, labor-saving technology introduction, and price pass-through by a large low-wage employer facing a flurry of minimum wage hikes from 2016-2020.
O. Ashenfelter, Š. Jurajda
semanticscholar +1 more source
The Impact of Competitive Strategy on Profitability in the Context of COVID-19: A Case Study of McDonald’s [PDF]
E3S Web of Conferences, 2021 In the context of the outbreak of COVID-19, public life and corporate profits have been influenced greatly. This paper takes McDonald’s as the case study object to explore the impact of competitive strategy on corporate profitability.
Ma Han
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