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Key indicators of green competitiveness: the EU and Ukraine’s performance [PDF]
E3S Web of Conferences, 2021 Implementation of the Global Sustainable Development Goals 2030 highlights the necessity to accelerate the dynamic processes of changing traditional approaches to doing business, favouring environmentally friendly and responsible ones.
Chygryn Olena +3 more
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Importance of Diversified Marketing Strategies for Fast Food Restaurant Chains [PDF]
Westcliff International Journal of Applied Research, 2020 Every organization needs to consistently adjust operations and marketing strategies in order to perpetually satisfy consumers and reinforce dedication to the vision and mission of the company.
Ekaterina Shcherbakova
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The Impact of Competitive Strategy on Profitability in the Context of COVID-19: A Case Study of McDonald’s [PDF]
E3S Web of Conferences, 2021 In the context of the outbreak of COVID-19, public life and corporate profits have been influenced greatly. This paper takes McDonald’s as the case study object to explore the impact of competitive strategy on corporate profitability.
Ma Han
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The Impact of Self-Order Kiosk and Service Quality on Customer Experience in McDonald’s Citra Garden 6 Jakarta [PDF]
E3S Web of Conferences, 2023 The COVID-19 pandemic has accelerated the adoption of many kinds of technology in the food service industry. One of the commonly encountered technologies is Self-Order Kiosk (SOK).
Stanley Berthania +2 more
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Signos do Consumo, 2020 Este artigo apresenta uma discussão sobre a gestão da marca McDonald’s com a contribuição das operações logísticas, realizadas por um operador logístico, numa relação de parceria estratégica e de novas tecnologias.
Gin Kwan Yue, Paulo de Lencastre
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Politics in Central Europe, 2023 Since the opening of its first restaurant in a communist country, which was Yugoslavia, not only is the huge success of the U.S. franchise something that was merely not supposed to happen, but ‘consuming McDonald’s’ has left its mark on the post ...
Tournois Laurent
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Le métissage à l’œuvre dans la communication des multinationales
Communication, 2021 The transformation of the notion of métissage into a concept, even a paradigm, has replaced questions about marketing recommendations made to enterprises with a more in-depth analysis of the interweaving of cultures found in their public communications ...
Chadi El Nar, Stéphane Dufour
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The McDonald’s Corporation, a „Star” in the „Galaxy of the Businesses” [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2019 McDonald’s represents the biggest company in the realm of chain restaurants, as a result of the revenues. McDonald’s Bar-B-Q was started in 1940, by Richard and Maurice McDonald’s, in San Bernardino, California, the United States of America.
Gabriela OPAIT
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Jornal de Pediatria, 2023 Objective: To translate and validate the version for children and adolescents of the UPPS-P scale into Brazilian Portuguese. Method: After a five-step translation process, the final draft was submitted to a panel of 12 different specialties experts ...
Yuri de Castro Machado +4 more
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Majalah Ilmiah Bijak, 2022 This . study aims to analyze and determine the effect of product quality and brand image on customer satisfaction through word of mouth mediation at McDonald's Cut Meutia Bekasi.
Mohammad Dandy Kurniawan +1 more
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