Results 11 to 20 of about 197,218 (284)

Analisis Kualitas Layanan dan Servicescape Terhadap Kepuasan Pelanggan Mcdonald’s Selama Covid-19

open access: yesJurnal Indonesia Sosial Sains, 2021
Di masa pandemi ini McDonald’s mengalami penurunan pendapatan. Menurut data, pendapatan McDonald’s turun sebesar 1.587 trilliun, yang dimana pada tahun 2019 pendapatan McDonald’s yaitu sebesar 5.349 triliun.
Juliana   +4 more
semanticscholar   +1 more source

McDONALD’s

open access: yesSignos do Consumo, 2020
Este artigo apresenta uma discussão sobre a gestão da marca McDonald’s com a contribuição das operações logísticas, realizadas por um operador logístico, numa relação de parceria estratégica e de novas tecnologias.
Gin Kwan Yue, Paulo de Lencastre
doaj   +1 more source

The Impact of Self-Order Kiosk and Service Quality on Customer Experience in McDonald’s Citra Garden 6 Jakarta [PDF]

open access: yesE3S Web of Conferences, 2023
The COVID-19 pandemic has accelerated the adoption of many kinds of technology in the food service industry. One of the commonly encountered technologies is Self-Order Kiosk (SOK).
Stanley Berthania   +2 more
doaj   +1 more source

‘Sympathy for the Devil?’ McDonald’s between imperialism and the building of post-Yugoslav Serbian identity

open access: yesPolitics in Central Europe, 2023
Since the opening of its first restaurant in a communist country, which was Yugoslavia, not only is the huge success of the U.S. franchise something that was merely not supposed to happen, but ‘consuming McDonald’s’ has left its mark on the post ...
Tournois Laurent
doaj   +1 more source

Le métissage à l’œuvre dans la communication des multinationales

open access: yesCommunication, 2021
The transformation of the notion of métissage into a concept, even a paradigm, has replaced questions about marketing recommendations made to enterprises with a more in-depth analysis of the interweaving of cultures found in their public communications ...
Chadi El Nar, Stéphane Dufour
doaj   +1 more source

The McDonald’s Corporation, a „Star” in the „Galaxy of the Businesses” [PDF]

open access: yesAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2019
McDonald’s represents the biggest company in the realm of chain restaurants, as a result of the revenues. McDonald’s Bar-B-Q was started in 1940, by Richard and Maurice McDonald’s, in San Bernardino, California, the United States of America.
Gabriela OPAIT
doaj   +1 more source

Psychometric properties of the Brazilian Portuguese version of the UPPS-P impulsive behavior scale for children and adolescents

open access: yesJornal de Pediatria, 2023
Objective: To translate and validate the version for children and adolescents of the UPPS-P scale into Brazilian Portuguese. Method: After a five-step translation process, the final draft was submitted to a panel of 12 different specialties experts ...
Yuri de Castro Machado   +4 more
doaj   +1 more source

Improving Customer Satisfaction Through the Role of Mediation Word of Mouth Case Study at Mcdonald's Cut Meutia Bekasi

open access: yesMajalah Ilmiah Bijak, 2022
This . study aims to analyze and determine the effect of product quality and brand image on customer satisfaction through word of mouth mediation at McDonald's Cut Meutia Bekasi.
Mohammad Dandy Kurniawan   +1 more
doaj   +1 more source

Análisis de la imagen corporativa de las organizaciones en sitios web: el caso McDonald’s

open access: yesAD Research, 2012
La comunicación de la imagen corporativa se construye dentro de la organización como la proyección de valores y atributos éticos y profesionales de la firma a diferentes grupos de interés (empleados, accionistas, proveedores, clientes, etc.).
María Inés Fornos Antúnez Maciel   +1 more
doaj   +1 more source

PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP MINAT BELI PADA KONSUMEN MCDONALD’S LAMPUNG

open access: yesJURNAL EKOBIS DEWANTARA, 2021
Abstrak Penelitian ini bertujuan untuk menguji pengaruh harga, kualitas produk dan citra merek terhadap minat beli pada mcdonald’s lampung. Metode yang digunakan dalam penelitian ini dengan kuisioner. Sampel dari penelitian ini berjumlah 40 responden. Uji statistic dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS.
openaire   +2 more sources

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