Results 11 to 20 of about 14,215 (244)
Changes in McDonald’s Discourse and Ideology: Intertextual Analysis of McDonald’s vs. Criticisms
Critical Approaches to Discourse Analysis across Disciplines, 2008 The study is concerned with revealing some changes in the discourse of the multinational fast food company McDonald’s in responding to the criticisms against its business practice, particularly through investigating two ideologically competing ...
Joanne Jung-Wook Hong
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Análisis de la imagen corporativa de las organizaciones en sitios web: el caso McDonald’s
AD Research, 2012 La comunicación de la imagen corporativa se construye dentro de la organización como la proyección de valores y atributos éticos y profesionales de la firma a diferentes grupos de interés (empleados, accionistas, proveedores, clientes, etc.).
María Inés Fornos Antúnez Maciel +1 more
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Comparison of cronbach’s alpha and McDonald’s omega for ordinal data: Are they different?
International Journal of Assessment Tools in Education, 2023 Among all, Cronbach’s Alpha and McDonald’s Omega are commonly used for reliability estimations. The alpha uses inter-item correlations while omega is based on a factor analysis result. This study uses simulated ordinal data sets to test whether the alpha
Fatih Orçan
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RISK CRITERION IN THE “AGILE” ORGANIZATION
Nowoczesne Systemy Zarządzania, 2015 Organizacja „zwinna” traktowana jest jako jeden ze współczesnych podstawowych modeli kształtowania i doskonalenia organizacji. Fundamentem budowania „zwinnego” zarządzania w organizacji jest proces kreowania i dyfuzji wiedzy.
Wioletta WEREDA, Jacek Woźniak
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Kulturella Perspektiv, 2005 In this article birthday party rituals at McDonald's are studied as hybrids of orderings of different actors: the company eager to create loyal customers, or at least to offer an event worth paying for, the parents wanting some relief, the children ...
Helene Brembeck
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Akademisk Kvarter, 2011 Nicolai Jørgensgaard Graakjær's contribution, McJingles - On the use of music in the McDonald's-campaign 'i'm lovin' it', is a stylistic and linguistic analysis of a slogan in an advertising campaign from McDonald's.
Nicolai J. Graakjær
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Psychometric properties of the Latino Students Patient Safety Questionnaire, Brazilian version [PDF]
Revista Brasileira de Enfermagem, 2023 Objectives: to assess the psychometric properties of the Latino Students Patient Safety Questionnaire, Brazilian version. Methods: a methodological study, carried out between April 2020 and January 2021, with 218 nursing and medicine students ...
Fabrícia Moreira Amorim Amaral +5 more
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Evaluation of the impact of calorie labeling on McDonald’s restaurant menus: a natural experiment
International Journal of Behavioral Nutrition and Physical Activity, 2019 Background The long-term effect of calorie labeling on fast-food purchases is unclear. McDonald’s voluntarily labeled its menus with calories in 2012, providing an opportunity to evaluate this initiative on purchases.
Joshua Petimar +6 more
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The McDonald’s case: Strategies for growth [PDF]
, 2005 This paper presents a case study of international franchising, focusing on fast-food sector. McDonald's is one of the world's premier entrepreneurial success stories.
Siehoyono Sie, Lintje, Giang, Le Hoang
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Psicologia & Sociedade, 2006 Objetiva-se apresentar e discutir as relações atuais entre imagem e entretenimento a partir de pesquisas realizadas sobre a construção da imagem de marca McDonald's e sobre as modernas técnicas de marketing.
Isleide Arruda Fontenelle
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