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Signos do Consumo, 2020 Este artigo apresenta uma discussão sobre a gestão da marca McDonald’s com a contribuição das operações logísticas, realizadas por um operador logístico, numa relação de parceria estratégica e de novas tecnologias.
Gin Kwan Yue, Paulo de Lencastre
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The McDonald’s Corporation, a „Star” in the „Galaxy of the Businesses” [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2019 McDonald’s represents the biggest company in the realm of chain restaurants, as a result of the revenues. McDonald’s Bar-B-Q was started in 1940, by Richard and Maurice McDonald’s, in San Bernardino, California, the United States of America.
Gabriela OPAIT
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The Impact of Competitive Strategy on Profitability in the Context of COVID-19: A Case Study of McDonald’s [PDF]
E3S Web of Conferences, 2021 In the context of the outbreak of COVID-19, public life and corporate profits have been influenced greatly. This paper takes McDonald’s as the case study object to explore the impact of competitive strategy on corporate profitability.
Ma Han
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Jornal de Pediatria, 2023 Objective: To translate and validate the version for children and adolescents of the UPPS-P scale into Brazilian Portuguese. Method: After a five-step translation process, the final draft was submitted to a panel of 12 different specialties experts ...
Yuri de Castro Machado +4 more
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The Impact of Self-Order Kiosk and Service Quality on Customer Experience in McDonald’s Citra Garden 6 Jakarta [PDF]
E3S Web of Conferences, 2023 The COVID-19 pandemic has accelerated the adoption of many kinds of technology in the food service industry. One of the commonly encountered technologies is Self-Order Kiosk (SOK).
Stanley Berthania +2 more
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Le métissage à l’œuvre dans la communication des multinationales
Communication, 2021 The transformation of the notion of métissage into a concept, even a paradigm, has replaced questions about marketing recommendations made to enterprises with a more in-depth analysis of the interweaving of cultures found in their public communications ...
Chadi El Nar, Stéphane Dufour
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Majalah Ilmiah Bijak, 2022 This . study aims to analyze and determine the effect of product quality and brand image on customer satisfaction through word of mouth mediation at McDonald's Cut Meutia Bekasi.
Mohammad Dandy Kurniawan +1 more
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Challenging Ronald: McDonald versus McDonald's [PDF]
Journal of Paediatrics and Child Health, 2011 Abstract:Obesity is the most prevalent health condition affecting first world children in 2011. This article recounts a campaign that opposed the construction of a fast food outlet in close proximity to a large school complex. The epidemiologic evidence that there is a negative health impact on children that attend schools close to fast food outlets is
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Psicologia & Sociedade, 2006 Objetiva-se apresentar e discutir as relações atuais entre imagem e entretenimento a partir de pesquisas realizadas sobre a construção da imagem de marca McDonald's e sobre as modernas técnicas de marketing.
Isleide Arruda Fontenelle
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Psychometric properties of the Latino Students Patient Safety Questionnaire, Brazilian version [PDF]
Revista Brasileira de Enfermagem, 2023 Objectives: to assess the psychometric properties of the Latino Students Patient Safety Questionnaire, Brazilian version. Methods: a methodological study, carried out between April 2020 and January 2021, with 218 nursing and medicine students ...
Fabrícia Moreira Amorim Amaral +5 more
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