Results 21 to 30 of about 8,689 (183)
McDonald's: multimedia communication strategies
, 2023 openQuesta tesi ha lo scopo di analizzare le strategie di comunicazione multimediale messe in atto da McDonald's in ambito di strategia di marketing. Dopo un'analisi dei temi correlati alla comunicazione e al marketing si osserva nello specifico come il ...
RODRIGUES DE LIMA, JESSICA EVELYN
core
E-Jurnal Matematika, 2018 McDonald’s is one of fast food company that is growing rapidly. McDonald’s continues to innovate to satisfy customers. It introduced the concept of a cafe with the name McCafe. Because of the competition with other fast food restaurants, McDonald’s needs
TRISNA RAMADHAN +3 more
doaj +1 more source
Pengaruh Servicescape Terhadap Customer Loyalty Restoran Limited Service di McDonald's Surabaya [PDF]
Ekonomi dan Bisnis, 2020 Tujuan dari makalah ini adalah untuk menganalisis pengaruh servicescape baik dalam hal pementasan substansial dan pementasan komunikatif pada emosi konsumen restoran limited-service (McDonald's) di Surabaya yang menghasilkan kepuasan pelanggan dan ...
Rizky Ardi Purnama, Erna Andajani
doaj +2 more sources
Erciyes İletişim Dergisi, 2011 Bu çalışmada, Türkiye'de yerel bir ürün olan simidin, kapitalist/küresel bir model hatta bu alanda bir simge olan McDonald's modeliyle yeniden üretilmesi ele alınmıştır.
Ayşe Asker
doaj +2 more sources
Franchising the Golden Arches in Italy
RSA JournalThe article discusses whether “Americanization” is still a viable concept to historically investigate Euro-American relations, and how the related process has changed in an era of growing global integration, multipolarity and competition like the one ...
Giulia Crisanti
doaj +1 more source
A Cultural Dimension of American-Indonesian “Fast Food Diplomacy”
Humaniora, 2020 This article endeavors to elucidate the establishment of international relations between America and Indonesia by means of fast food franchises from a cultural dimension point of view. Since diplomacy in this context embraces the coexistent expression of
Sri Herminingrum
doaj +1 more source
Dialektika: Jurnal Ekonomi dan Ilmu SosialPenelitian ini dilakukan dengan tujuan untuk menganalisis dan mengidentifikasi pengaruh brand hate terhadap negative word of mouth, continued intentions to use, dan brand equity pada pelanggan Mcdonald’s di Indonesia selaku brand pro Israel.
Mu'arifia Anisa, Tatik Suryani
doaj +3 more sources
FROM MCDONALDIZATION OF THE SOCIETY TO MCDONALDIZATION OF NEWS: MC-JOURNALISM
Atatürk İletişim Dergisi, 2021 This study emphasizes the negative consequences of the digital age on journalism within the framework of the McDonaldization concept introduced by George Ritzer. The McDonaldization thesis is used today to express the situations that lead to the uniformization and standardization of societies and covers all areas where production-consumption ...
MISIRLI, Gülsemin +2 more
openaire +2 more sources
Análisis de la imagen corporativa de las organizaciones en sitios web: el caso McDonald’s
AD Research, 2012 La comunicación de la imagen corporativa se construye dentro de la organización como la proyección de valores y atributos éticos y profesionales de la firma a diferentes grupos de interés (empleados, accionistas, proveedores, clientes, etc.).
María Inés Fornos Antúnez Maciel +1 more
doaj +1 more source
Analysis of User Acceptance of the McDonald’s Application using the UTAUT Model
Sistemasi: Jurnal Sistem InformasiThe rapid advancement of information technology has driven increased adoption of digital applications in the fast-food industry, including the McDonald’s application, which is designed to support ordering and promotional information. However, in practice,
Laurencia Christine Tarika +1 more
doaj +1 more source