Results 31 to 40 of about 8,689 (183)
Sometimes I AM (On reading the poem “McDonald’s”)
Poznańskie Studia Polonistyczne. Seria Literacka, 2012 The present sketch proposes an interpretation of one of the most important poems of the early poetry written by Marcin Świetlicki. At the same time, the reading of the poem is paired with a simultaneous analytical interpretation providing the standard ...
Paweł Próchniak
doaj +1 more source
From communication to art: McDonald’s and flat design
Comunicação e Sociedade, 2017 The status of communication objects or images always changes. This paper proposes to observe this phenomenon from a semiotics point of view in order to analyse how a brand reinvents its visuals and how this reinvention is related to a new marketing ...
Ludovic Chatenet, Anne Beyaert-Geslin
doaj +1 more source
La lógica del exceso en los restaurantes de comida rápida
Athenea Digital, 2012 <p>Obesity is considered as one of the main problems for public health. The USA urban model of feeding, illustrated through the system of fast food restaurants, is extended all over the world, translating the worry and the consideration of obesity ...
Baltasar Fernández-Ramírez +3 more
doaj +3 more sources
A "IMPERIAL" MCDONALDIZAÇÃO: CRUZAMENTOS GLOCAIS NUM ANTIGO CAFÉ PORTUENSE
Revista de Educação Popular, 2014 O espaço que hoje alberga o McDonald's Imperial na cidade do Porto foi antes um suntuoso café na Avenida dos Aliados. Fundado em 1936, o Café Imperial foi construído no lugar do extinto Café Central.
Antônio Augusto Oliveira Gonçalves
doaj +1 more source
, 2007 McDonald 's. The word alone, not to mention the actual restaurant itself, elicits a wide range of responses from those who hear it. Some think of yummy hamburgers and delicious french fries, others think of the recent blockbuster hit Super Size Me and the health risks associated with greasy fast food, others think of the terrors of the corpora te ...
Clegg, Stewart +2 more
+6 more sources
Changes in McDonald’s Discourse and Ideology: Intertextual Analysis of McDonald’s vs. Criticisms
Critical Approaches to Discourse Analysis across Disciplines, 2008 The study is concerned with revealing some changes in the discourse of the multinational fast food company McDonald’s in responding to the criticisms against its business practice, particularly through investigating two ideologically competing ...
Joanne Jung-Wook Hong
doaj
A Comparative Analysis of the Distributions of KFC and McDonald’s Outlets in China
ISPRS International Journal of Geo-Information, 2016 Mainland China has become one of the most important markets for international fast-food chains over the past decade. To study the regional spread of KFC and McDonald’s outlets in Chinese cities, the correlation of their distributions and degree of market
Yikang Rui +4 more
doaj +1 more source
Speech Acts in the Written Language of Advertisements: McDonald’s Advertisements as a Case Study
CaLLs: Journal of Culture, Arts, Literature, and LinguisticsThe current study investigates the pragmatic notion of speech act in the written language of McDonald’s advertisements. Advertising has always been a subject of study which is approached by a wide range of disciplines such as psychology, sociology ...
Jawad El Bakri
doaj +1 more source
Opening Ceremonies for the Mason Square McDonald's
, 1995 This is a photograph of the opening ceremonies for the Mason Square McDonalds. A small group of people stand in front of the crowd that stand by the McDonald's.
McDonald's Corporation;
core
Jurnal Maksipreneur: Manajemen, Koperasi, dan EntrepreneurshipThis study examines the influence of Perceived Value and Word of Mouth on Purchase Intention in the context of McDonald’s alleged Palestine Washing, with Purchase Attitude as a mediating variable.
Rory Sabina Anindita +1 more
doaj +1 more source