Results 11 to 20 of about 53,842 (279)
La lógica del exceso en los restaurantes de comida rápida [PDF]
<p>Obesity is considered as one of the main problems for public health. The USA urban model of feeding, illustrated through the system of fast food restaurants, is extended all over the world, translating the worry and the consideration of obesity ...
Baltasar Fernández-Ramírez +3 more
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Fear of libel actions and of losing advertising revenue has persuaded most media organisations to leave well alone when it comes to exposing some of the more unsavoury aspects of the burger giant McDonald ...
Petley, J
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In this article birthday party rituals at McDonald's are studied as hybrids of orderings of different actors: the company eager to create loyal customers, or at least to offer an event worth paying for, the parents wanting some relief, the children ...
Helene Brembeck
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Since the opening of its first restaurant in a communist country, which was Yugoslavia, not only is the huge success of the U.S. franchise something that was merely not supposed to happen, but ‘consuming McDonald’s’ has left its mark on the post ...
Tournois Laurent
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Nicolai Jørgensgaard Graakjær's contribution, McJingles - On the use of music in the McDonald's-campaign 'i'm lovin' it', is a stylistic and linguistic analysis of a slogan in an advertising campaign from McDonald's.
Nicolai J. Graakjær
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“Educational Material on HIV”: validity of health educational technology for people living with HIV [PDF]
Objectives: to validate the educational technology “Educational Material on HIV” (INPI - BR 10 2020 003765 0). Methods: a methodological study with 39 expert judges in HIV/AIDS, using a 5-point Likert scale for assessment. Data were tabulated, processed
Ana Carolina Souza de Lima +5 more
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Evaluation of the impact of calorie labeling on McDonald’s restaurant menus: a natural experiment
Background The long-term effect of calorie labeling on fast-food purchases is unclear. McDonald’s voluntarily labeled its menus with calories in 2012, providing an opportunity to evaluate this initiative on purchases.
Joshua Petimar +6 more
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Whose Grass Is Greener? Green Marketing: Toward a Uniform Approach for Responsible Environmental Advertising [PDF]
An axial algebra $A$ is a commutative non-associative algebra generated by primitive idempotents, called axes, whose adjoint action on $A$ is semisimple and multiplication of eigenvectors is controlled by a certain fusion law.
McInroy, Justin, Shpectorov, Sergey
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Fears of McDonald's as a homogenizing force, which lies at the heart of the McDonaldization thesis, were followed by an interest in hybridity, creolization and glocalism. Recently researchers inspired by post-structuralism have criticized these concepts,
Helene Brembeck
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Rob McDonald’s ongoing series of photographs, Southern Places, includes a portfolio of images of birdhouses that he views as meditations on place and home. This photo essay features eighteen photographs made between 2002 and 2006.
Rob McDonald
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