Results 11 to 20 of about 53,842 (279)

La lógica del exceso en los restaurantes de comida rápida [PDF]

open access: yesAthenea Digital, 2012
<p>Obesity is considered as one of the main problems for public health. The USA urban model of feeding, illustrated through the system of fast food restaurants, is extended all over the world, translating the worry and the consideration of obesity ...
Baltasar Fernández-Ramírez   +3 more
doaj   +9 more sources

An unsavoury business [PDF]

open access: yes, 1998
Fear of libel actions and of losing advertising revenue has persuaded most media organisations to leave well alone when it comes to exposing some of the more unsavoury aspects of the burger giant McDonald ...
Petley, J
core   +1 more source

Barnkalas på McDonald's

open access: yesKulturella Perspektiv, 2005
In this article birthday party rituals at McDonald's are studied as hybrids of orderings of different actors: the company eager to create loyal customers, or at least to offer an event worth paying for, the parents wanting some relief, the children ...
Helene Brembeck
doaj   +1 more source

‘Sympathy for the Devil?’ McDonald’s between imperialism and the building of post-Yugoslav Serbian identity

open access: yesPolitics in Central Europe, 2023
Since the opening of its first restaurant in a communist country, which was Yugoslavia, not only is the huge success of the U.S. franchise something that was merely not supposed to happen, but ‘consuming McDonald’s’ has left its mark on the post ...
Tournois Laurent
doaj   +1 more source

McJingles

open access: yesAkademisk Kvarter, 2011
Nicolai Jørgensgaard Graakjær's contribution, McJingles - On the use of music in the McDonald's-campaign 'i'm lovin' it', is a stylistic and linguistic analysis of a slogan in an advertising campaign from McDonald's.
Nicolai J. Graakjær
doaj   +1 more source

“Educational Material on HIV”: validity of health educational technology for people living with HIV [PDF]

open access: yesRevista Brasileira de Enfermagem, 2023
Objectives: to validate the educational technology “Educational Material on HIV” (INPI - BR 10 2020 003765 0). Methods: a methodological study with 39 expert judges in HIV/AIDS, using a 5-point Likert scale for assessment. Data were tabulated, processed
Ana Carolina Souza de Lima   +5 more
doaj   +1 more source

Evaluation of the impact of calorie labeling on McDonald’s restaurant menus: a natural experiment

open access: yesInternational Journal of Behavioral Nutrition and Physical Activity, 2019
Background The long-term effect of calorie labeling on fast-food purchases is unclear. McDonald’s voluntarily labeled its menus with calories in 2012, providing an opportunity to evaluate this initiative on purchases.
Joshua Petimar   +6 more
doaj   +1 more source

Whose Grass Is Greener? Green Marketing: Toward a Uniform Approach for Responsible Environmental Advertising [PDF]

open access: yes, 1992
An axial algebra $A$ is a commutative non-associative algebra generated by primitive idempotents, called axes, whose adjoint action on $A$ is semisimple and multiplication of eigenvectors is controlled by a certain fusion law.
McInroy, Justin, Shpectorov, Sergey
core   +5 more sources

I skuggan av "M"

open access: yesKulturella Perspektiv, 2003
Fears of McDonald's as a homogenizing force, which lies at the heart of the McDonaldization thesis, were followed by an interest in hybridity, creolization and glocalism. Recently researchers inspired by post-structuralism have criticized these concepts,
Helene Brembeck
doaj   +1 more source

Birdhouses

open access: yesSouthern Spaces, 2006
Rob McDonald’s ongoing series of photographs, Southern Places, includes a portfolio of images of birdhouses that he views as meditations on place and home. This photo essay features eighteen photographs made between 2002 and 2006.
Rob McDonald
doaj   +1 more source

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