Results 141 to 150 of about 18,203,904 (307)

Alcohol Advertising and Alcohol Consumption by Adolescents [PDF]

open access: yes
The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol consumption. The theory of brand capital is used to explain the effects of advertising on consumption.
Dhaval Dave, Henry Saffer
core  

Integrating collaborative virtual reality into medical neuroanatomy selectively enhances short‐term spatial understanding of brain structure

open access: yesAnatomical Sciences Education, EarlyView.
Abstract Learning neuroanatomy presents a major challenge for medical students due to the brain's high spatial complexity and the limitations of traditional two‐dimensional instruction methods. Virtual reality (VR) provides immersive three‐dimensional visualization which may enhance spatial understanding, yet its effectiveness when implemented ...
Michal Bernstein‐Eliav   +5 more
wiley   +1 more source

Government Control of the Media [PDF]

open access: yes
We present a formal model of government control of the media to illuminate variation in media freedom across countries and over time, with particular application to less democratic states.
Konstantin Sonin, Scott Gehlbach
core  

Dissecting the dissection laboratory: Elements for designing a human anatomy laboratory

open access: yesAnatomical Sciences Education, EarlyView.
Abstract The human anatomy dissection laboratory is a critical component of anatomical and medical education. Development, maintenance, and stocking of these laboratory spaces have unique demands, with all of the challenges in running a laboratory with Biosafety Laboratory Level 2 (BSL‐2) classification, housing a large volume of tissues saturated with
Rhiannon E. Robinson   +13 more
wiley   +1 more source

Media Selection for Marketing Communication - an exploratory study among marketing managers - [PDF]

open access: yes
For marketing managers, decisions in media planning and consequently the media selection are becoming increasingly complex and challenging as more media options are available. This exploratory study examines the factors that guide and influence marketing
Rademaker, Claudia A.
core  

The impact of adding interactivity to television advertising on elaboration, recall and persuasion [PDF]

open access: yes, 2004
Interactive TV ads providing additional clickable content beyond the traditional 30-second ad are evolving as a new model for television advertising.
Pribudi, G., Bellman, S., Varan, D.
core  

The legacy of Gunther von Hagens: Reflections on an anatomist and innovator who challenged the ethical boundaries of anatomy

open access: yesAnatomical Sciences Education, EarlyView.
Abstract Gunther von Hagens, who died on July 24, 2026, was a controversial figure whose influence on anatomy extends well beyond the Body Worlds exhibitions of plastinated human tissues for which he became internationally known. His work raised the public profile of anatomy, though it generated significant debate.
Jon Cornwall   +3 more
wiley   +1 more source

In-Store Media and Channel Management [PDF]

open access: yes
In this paper, we study the interesting and complicated effects of retailer in-store media on distribution channel relationships. With the help of advanced technology, retailers can open in-store media in their stores and allow manufacturers to advertise
Anthony Dukes, Yunchuan Liu
core  

Interactive pathology teaching on Instagram: Engagement outcomes from a 4‐week pilot study

open access: yesAnatomical Sciences Education, EarlyView.
Abstract Social media is increasingly employed for medical education, yet Instagram remains under‐explored for visually rich disciplines, such as pathology. Using an established Instagram profile (@Patholife, >6000 followers), we delivered a structured, interactive educational series covering colorectal cancer, melanoma, and prostate cancer over a 4 ...
Madison T. Hindes   +2 more
wiley   +1 more source

Alcohol Consumption and Alcohol Advertising Bans [PDF]

open access: yes
The purpose of this paper is to empirically examine the relationship between alcohol advertising bans and alcohol consumption. Most prior studies have found no effect of advertising on total alcohol consumption.
Henry Saffer
core  

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